Revenues and memberships for the US health and fitness club industry continue to show growth on the surface, but a slowdown in real dollar growth belies a looming decline in industry demand. New downward pressure on average revenue per member comes from the nation’s economic recession, as health clubs prepare for large scale cutbacks in consumer discretionary spending.
Analysis and insights offered include:
- How membership levels have held up in 2009 and how the perception of health clubs have changed in the last year - Which types of club revenue are most threatened - Which trends are gaining momentum despite the recession - What kinds of innovations can add value for gym members - What percentage of gym members would renew (for the industry overall) - What are the best ways to increase membership renewal rates - Which demographics pay the most for their memberships
