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Kids' and Teens' Restaurant Eating Habits in the United States 2009
Mintel, June 2009, Pages: 81
About this report
This report explores kids’ and teens’ eating habits as it applies to restaurants—identifying trends that are changing consumer habits and perceptions about dining out and how restaurants are reacting to these needs. The report covers industry activity in and consumer attitudes and behavior towards full-service and limited-service restaurants from the perspectives of both children and parents. The report focuses not only on innovation and trends related to what’s on the kids’ menu, but also what surrounds the menu, such as entertainment and activities used to attract children.
Throughout this report, you will also find thoughtful discussion on the following topics:
- How restaurants can attract families with healthier menu offerings
- How restaurants can navigate the future of menu transparency and make this information applicable to the dietary needs of children
- How the recession is negatively impacting consumers’ tendencies to dine out, including ways to curtail declining guest traffic and motivate purchases
- How shifts in the child population will impact restaurants, justifying increased need for kids’ meals and entertainment by all restaurants segments
- Innovating on kids’ menu variety, by restaurant segment
- Insight into how one company has become the restaurant brand for kids through strategic and the innovative moves that position it as an explicitly kid-friendly destination
- Limited-service and full-service restaurant usage as reported by both parents and kids, with analysis tailored to differences by age of child
- Comparisons between the opinions of moms and dads regarding what keeps a child’s attention at restaurants
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Attitudes Towards Dining Out in the United States 2010
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