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Oral Hygiene in the United States 2009
Mintel, June 2009, Pages: 100
About this report
With changing consumer buying habits and the onslaught of private label products, heightened by the recession, the oral care category is in a period of tremendous transition. As a result, some segments and products are flourishing, while others are floundering.
This report analyzes this changing category, and provides insight into the following:
- Changing consumer behavior when it comes to oral care and the increasing decline of mid-range products, in favor of high-end dentist-quality products or inexpensive private label options
- Market forces, including recessionary effects, responsible for this changing behavior
- Which segments are growing and are likely to continue to grow, and which segments are shrinking, with insight provided for countering these challenges
- Overlooked demographics and specific products that will appeal to them
- Specific strategies for increasing sales, protecting brand cachet, and meeting the challenge of private label
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