The portable technology market is constantly changing, based on customer needs and technological advances. This report explores the shifts and overlapping between cell phones and MP3 players, as well as competing products—the number of which keeps growing in time with convergence. The report presents ways for manufacturers to stay competitive both in terms of marketing and product development, in the existing MP3-player market and against competing technologies. This includes fine-tuning content offerings and features, identifying niche markets, and how to reach current owners and court new consumer groups.
More specifically, this report addresses the following questions:
- What is the current level of penetration and what segments under- and over-index on usage? - What is the current size of the cellular handset market and what types of devices will drive growth? - What recent innovations are shaping current demand and the markets of the future? - What features and decision-making criteria have the greatest impact on the probability that a consumer will select a certain model of cellular phone or MP3 player? - How are companies marketing portable devices and what approaches are likely to become more important? - What segments provide the greatest sales opportunities for portable device manufacturers? - How the continuing shift toward smartphones is about to cause substantial changes to the market as consumers focus on interface and functionality in addition to product design? - What is Apple’s role in the market and how can other manufacturers compete? - What is the role of children and teens in future market expansion?
