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Building a Scaleable and Profitable SME Banking Business

The Asian Banker, June 2009, Pages: 35


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Despite the role of SMEs as an important growth engine in the Asia-Pacific's economy, the SME segment has traditionally been perceived as riskier, more labour intensive and less profitable to bank than large corporations. This situation is however changing rapidly as banks zero in on SMEs as a major source of growth to augment declining profitability in some of the consumer and wholesale banking businesses. Leading banks are also adopting the approach of enhancing profitability of each client through cross selling and a greater reliance on financial information and communications technologies to reduce transaction costs and risk.

This report is part of the Consumer Banking Competitive Benchmarking Series and presents The Asian Banker's composite view on the key elements and drivers that shape the SME banking business.

Report highlights:

- This report captures important benchmarks players need to be aware of in running the business.
- It provides key operational insights into macro, market and street level fundamentals from which banks are able to build their own benchmarking templates and capabilities.
- It identifies operational best practices among commercial banks building their wealth management business.
- It also identifies emerging strategies in building a customer-centric business architecture, multi-channel sales capabilities, and a scalable advisory model.
- The report captures important benchmarks players need to be aware of in running the business.
- It provides key operational insights into macro, market and street level fundamentals from which banks are able to build their own benchmarking templates and capabilities.
- It identifies emerging strategies in customer relations and retention among commercial banks growing their SME banking business.
- It also identifies best practices in credit risk management, product design, channels and distribution for this business.

Reasons to purchase the report:

- Understand the critical success factors for running a profitable and scaleable SME banking business.
- Understand the key strategic performance indicators required for a Balanced Scorecard evaluation of the business.
- Learn to recognise the important industry signposts that shape the competitive landscape as well as the red flags that require attention in the course of running your SME banking business.

This report is aimed at:

- Heads of SME banking, consumer banking, credit risk management, channels, strategic planning, marketing and human resources.
- Research analysts in banks and non-banking financial institutions.
- Director of sales, relationship managers, product and service developers and other sales personnel with responsibility for SME banking products and services.
- Vendors and service providers targeting the financial services.



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