Over the last few years, many players in the region have created a wealth management business model that is dangerously tied up to economic cycles. Now with banks facing strong headwinds, many have begun focusing on propositions that do not necessarily generate huge fee income but perform well over the longer time horizon. In this note, we highlight Standard Chartered’s business model and operating initiatives that move them closer towards an integrative ‘Customer One’ platform capability, positioning towards needs based selling in a sustainable manner, and demonstrated competence in building an open architecture wealth management business that is well integrated with its commercial banking and consumer banking operations.
