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Building Blocks for a Successful Wealth Management Business for Commercial Banks: The Standard Chartered Model


Description: Over the last few years, many players in the region have created a wealth management business model that is dangerously tied up to economic cycles. Now with banks facing strong headwinds, many have begun focusing on propositions that do not necessarily generate huge fee income but perform well over the longer time horizon. In this note, we highlight Standard Chartered’s business model and operating initiatives that move them closer towards an integrative ‘Customer One’ platform capability, positioning towards needs based selling in a sustainable manner, and demonstrated competence in building an open architecture wealth management business that is well integrated with its commercial banking and consumer banking operations.


Contents: - Commercial banks in wealth management
- Standard Chartered in the wealth management business
- Customers and revenue considerations
- Products and services
- Staff related strategies
- Locations
- Technology deployed and technology partners
- SWOT analysis
- Critical success factors
- Performance indicators
- Global benchmarks and best practices
- Asian Banker Research Rating




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Building Blocks for a Successful Wealth Management Business for Commercial Banks: The Standard Chartered Model

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