While Asia Pacific's leading banks have succeeded in establishing their online presence, they are still struggling to fulfill its revenue generating potential. Even though more than 70 percent of all volume of transactions goes through non-branch channels in the best retail banks in the region, on average only about 16% of value goes through internet banking. Bricks and mortar banks can benefit from the experiences of internet-only and direct banks to expand customer?s online usage beyond account enquiries and low value transactions. In this research note, we have picked Sony Bank in Japan as a benchmark for its ability to translate strong branding and 'first to market' innovation into a profitable and sustainable business proposition via Internet banking.
