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Wealth Management in Italy 2009

Datamonitor, June 2009, Pages: 65


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The countrys serious economic issues are having a major effect on Italys onshore wealthy population, potentially causing them to lose faith in their wealth managers. To keep clients, wealth managers need to know what this lucrative customer wants from them, in terms of products, services and interaction.

Scope

- HNW demographic and attitudinal attributes based on our Wealth Management Market Leaders Survey 2009

- Extensive primary research from 20 wealth management companies highlights their strategies for revenue growth, acquiring and keeping clients

- Indepth assessment of how Intesa Sanpaolos Italian wealth management operations are currently perceived

Highlights of this title

With 28% of their assets held in cash and near cash products, Italian HNWs remain conservatively positioned in the face of economic instability. However, as returns in the lower risk asset classes have all but dried up, there are signs of a shift in the traditionally risk-averse Italian investment sentiment.

Italian wealth managers are successfully appealing to their clients core needs such as personal relationships, financial stability, and investment performance. However, there are a number of areas where weaknesses need to be addressed. One such area is how proactively wealth managers are bringing ideas to clients.

The megamerger looks set to provide Intesa Sanpaolos wealth management with advantages in the long run, and currently its brand, image and reputation continues to fare well despite the tough climate. Its wealth management offering is seen as particularly impressive at identifying investment opportunities in the downturn.

Key reasons to purchase this title

- Understand the HNW populations investments by sector and geography, appetite for risk, and reasons for choosing/leaving their wealth service

- Assess the threats and opportunities for wealth managers by understanding how peers are planning to grow revenues, acquire and keep clients

- Gain an understanding of the strengths and weaknesses of Intesa Sanpaolos Italian wealth management operations




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