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Generation X: Americans Born 1965 to 1976, 6th Edition

New Strategist Publications, Inc., July 2009, Pages: 324


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The sixth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but influential generation spanning the ages of 33 to 44 in 2009.

Although their numbers are small, Generation X is a vital part of the nation’s commerce and culture. They account for the largest share of the nation’s parents. Many were new homebuyers and got caught up in the housing bubble. How is the economic downturn affecting their incomes and spending? This book is your guide to these important consumers. One of the most distinct features of Generation X is its diversity, with blacks, Hispanics, and Asians all accounting for a significant proportion of the whole. Generation X: Americans Born 1965 to 1976 shows how Gen Xers are changing and what to expect from them in the future.

Generation X: Americans Born 1965 to 1976 is designed for easy use. It is divided into eleven chapters, organized alphabetically—Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.

The sixth edition of Generation X presents labor force data for 2008. The Census Bureau’s latest population projections to 2025 are also included, along with estimates of household wealth from the Survey of Consumer Finances. The Health chapter includes new tables on the use of alternative medicine. The Time Use chapter presents unpublished, detailed data on how Generation X allocates its time.

With Generation X: Americans Born 1965 to 1976 on your bookshelf, an in-depth understanding of this struggling and influential generation is at hand.



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