This provocative white paper lends context and meaning to the evolving food trend in consumer packaged goods. Here we answer the question, 'Is Value-Add Now Value-Less?...And What Can You Do About It.'
What is that trend? That more and more today's consumers are viewing traditional consumer packaged goods as 'inferior products.'
The implicit assumption that packaged foods add value by offering consumers convenience, predictability, familiarity or quality assurances is increasingly suspect - in large part because it appears increasingly irrelevant and outdated.
