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Midea Group 2009: A Company Profile
Access Asia Ltd, July 2009, Pages: 59
This Company Profile provides an independent analysis into the Chinese company Midea. The company profile contains contact details, company background and history, key activities in China, a SWOT analysis and key financial figures. Also include in the report is any key company events that have made the news, new product releases and branding activity.
Midea has been a leading competitor in China’s white goods market for some time, but the rising competition in its core air conditioner market has forced it into expansion into manufacturing and selling refrigerators and washing machines, and based on its recent sales results, this has been a successful move.
Midea (as a leading domestic brand) also stands to gain from the further development of the rural appliance rebate scheme, which has significantly pushed up volume sales of refrigerators in particular, and which is part of a broader emerging consumer market in rural China that is helping to boost overall domestic consumption. Domestic brands have also been taking away market share from foreign appliance makers as Chinese consumers have become increasingly nationalistic in their buying trends, which can also only be good for a brand such as Midea.
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