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Global Consumer Trends: Sensory
Datamonitor, July 2009, Pages: 213
The Sensory mega-trend reflects how quality remains an important influencer in grocery shopping; a higher proportion of shoppers in most countries stated that overall quality was more influential in their grocery shopping than lower prices, showing how consumers value quality items, even in a weaker economic climate. The appeal of authenticity is a large reflection of this quality consciousness
Scope
- Detailed trend analysis outlining what constitutes value for consumers (trends are, after all, a reflection of whats important to consumers)
- Global in focus, but also offers country-by-country and sector insights thereby catering to top-line or more specific information needs
- Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
- One of 10 dedicated mega-trend reports outlining the most important issues shaping global consumers buying behavior both now and in the future
Highlights of this title
Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming category myopia. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically
Embracing new ideas and experiences is core to the Sensory mega-trend. Two-thirds of respondents to a Datamonitor survey stated that trying new things was important or very important to them, with a comparable 65% saying these new experiences were also important or very important in helping to create feelings of wellness or wellbeing
Trading up is still very much a relevant part of consumerism in Asia Pacific. Seeking out higher quality foods and beverages in particular is popular with consumers in this region, though trading up in personal care and household products is also apparent
Key reasons to purchase this title
- Understand the significance of the different Sensory-aligned trends across territories and FMCG sectors to help support market diversification plans
- Save time and gain maximal insight by using this one-stop-shop resource which offers a clear and up-to-date framework for understanding consumers
- Access data from two waves of global primary research to increase the likelihood of being on-trend with NPD and marketing activities
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