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BrewDog case study: creating a high growth beer brand within a falling beer market

Datamonitor, June 2009, Pages: 13


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This report on BrewDog forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the independent Scottish brewer has grown rapidly despite the falling beer market.

Key reasons to purchase this title

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on the knowledge of experienced companies when entering a new niche or market




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