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Global Consumer Trends: Health
Datamonitor, June 2009, Pages: 481
For 75% of consumers across 17 countries and 4 regions, 'maintaining or improving health' has become more important to them in the 2 years since The 2007 report New Developments in Global Consumer Trends. This report outlines how over 40 health-driven trends influence consumer lifestyles and product choices globally and considers the implications and opportunities for industry players.
Scope
- Detailed trend analysis outlining what constitutes value for consumers (trends are, after all, a reflection of whats important to consumers)
- Global in focus, but also offers country-by-country and category-by-category insights thereby catering to top-line or more specific information needs
- Covers all major FMCG sectors, but also with applicability to wider consumer goods audiences
- One of 10 dedicated mega-trend reports outlining the most important issues shaping global consumers buying behavior both now and in the future
Highlights of this title
Good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking facilitates better decision making by overcoming category myopia. Monitoring the broader FMCG environment will enable bigger picture learning that can be applied more specifically
Even in 2004, 91% of US respondents told Datamonitor that 'improving their physical health' was either very important (40%) or important (51%) to them. The most recent research conducted by Datamonitor shows that US consumers are continuing to adopt a more proactive approach towards managing their health
75% of Australians told Datamonitor in April 2009 that maintaining or improving their health has become more important to them in the last two years. Nearly a third of these respondents (31%) stated it had become significantly more important. Japanese respondents were least inclined within the Asia Pacific region to express this sentiment
Key reasons to purchase this title
- Understand the significance of the different health-aligned trends across territories and FMCG sectors to help support market diversification plans
- Save time and gain maximal insight by using this one-stop-shop resource which offers a clear and up-to-date framework for understanding consumers
- Access data from two waves of global primary research to increase the likelihood of being on-trend with NPD and marketing activities
Product samples
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