Contact Center Outsourcing in Argentina - An alternative for Spanish-speaking markets? (Analyst Brief)
Datamonitor, June 2009, Pages: 21
A Datamonitor analyst brief, providing insight into the Argentine contact center outsourcing sector, with an emphasis on offshore delivery potential.
Scope
- An overview of Argentinas outsourced contact center market
- Competitive factors and issues associated with outsourced contact center delivery in Argentina
- Offshore opportunities for contact center outsourcers based in Argentina.
- Strategic recommendations for Argentinean contact center outsourcers to win business and enhance margins
Highlights of this title
Argentina has a dynamic contact center outsourcing sector, which will grow through 2013
Competitive issues facing Argentina-based outsourcers include inflation, real estate costs and business environment
Offshore opportunities exist for outsourcers in Argentina, but winning contracts will be difficult in face of alternative delivery markets in the region
Key reasons to purchase this title
- Learn about the evolution of Argentinas outsourced contact center sector
- Understand what the competitive issues are in Argentinas contact center outsourcing sector
- Develop an understanding of what steps vendors need to take in Argentina, so as to enhance margins and increase offshore volumes
DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Market overview
Overall market snapshot
Onshore / offshore split
Vertical trends in Argentinean contact center outsourcing
Competitive issues in Argentinas contact center outsourcing market
Existing outsourced contact center industry
Labor availability
Pricing issues
Secondary cities
Overall stability
Business environment
Offshore market opportunity
US Hispanic market
European Spanish Market
Other offshore markets
ACTIONS
Profit from existing investment incentive programs
Develop an industry-wide global marketing strategy
Aggressively court offshore contracts
Gradually aim for US bilingual services
Seek regional partners for domestic offshore work
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Argentinean Outsourced Contact Center Market, 2007 - 2013
Table 2: Real Estate Pricing and Vacancy Rates - Selected Latin American Cities, 2008
Table 3: Secondary Cities in Argentina
Table 4: Transparency Rankings - Selected Latin American Countries, 2008
Table 5: Business Environment Rankings - Selected Latin American Countries, 2009
List of Figures
Figure 1: Argentinean Outsourced Contact Center Market, 2007 - 2013
Figure 2: Argentinean Outsourced AP Domestic / Offshore Split, 2007 - 2013
Figure 3: Argentinean Outsourced Contact Center Vertical Market Evolution, 2008 & 2013
Figure 4: Selected Latin American Unemployment Rates and Labor Market Magnitudes, 2008
Figure 5: Selected Latin American Inflation Projections, 2007 - 2012
Figure 6: Location of Birth of Foreign Born US Hispanic Population, 2000
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