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Multichannel Retail: Using Integrated Technology to Achieve Cross-Channel Brand Consistency
Datamonitor, June 2009, Pages: 36
In this piece, The analyst specializing in Retail Technology will discuss the developments in multichannel retail and will identify the key vendors offering end-to-end multichannel technology.
Scope
- This report will discuss the importance of brand consistency in a multichannel retail environment.
- Highlights and analyzes key vendors with an end-to-end multichannel retail technology offering.
Highlights of this title
Focus on the customer experience has become a top priority for retailers. Maintaining consistent customer service levels is made all the more complex as consumers are now shopping across many channels. Whether the customer shops through a bricks and mortar store, a transactional website or by mail order, the consumer expects consistent service.
To achieve customer loyalty, product and customer data must be shared across channels. However, this is counterintuitive to the legacy retail systems that are in place in most retail organizations. Multichannel application suites offer ease of cross-channel data sharing, enabling retailers to offer a number of multichannel services.
BT Expedite is the leading vendor in terms of revenue generated from selling applications to the multichannel retail space. However, the market is immature and fragmented with many vendors jostling to design the next big application. The market will continue to grow and continue to consolidate, but at a more rapid pace than the last few years.
Key reasons to purchase this title
- This report is essential reading for those looking to gain insight into multichannel retailing in the UK and the technology.
- Learn about the leading multichannel retailers and their technology strategies.
- The research will provide insight into the different technology providers offering end-to-end multichannel technology to the UK retail sector.
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