UK Consumer Insights 2009: HMV - Music & Video

Verdict Research Limited, July 2009, Pages: 35

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailers customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailers customers.Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- HMV share of shoppers 7
- HMV share of shoppers by demographics 8
- HMV share of shoppers by television region 9
- HMV share of shoppers by household characteristics 10
- HMV share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- HMV conversion of visitors to main users 13
- HMV conversion of visitors to main users by demographics and region 14
- HMV conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of HMV non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- HMV profile of shoppers by demographics 19
- HMV profile of shoppers by television region 20
- HMV profile of shoppers by household characteristics 21
- HMV profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- HMV loyalty of main users 24
- HMV loyalty of main users by demographics and region 25
- HMV loyalty of main users by household characteristics 26
- HMV basic drivers of loyalty and disloyalty 27
- HMV detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in music & video 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34

Customers who bought this item also bought

• Domiciliary Care (UK)
• Medical Beds (UK)
• Dental Practices (UK)
• Domiciliary Care (South West) (UK)
• Abattoirs (UK)
• Healthcare Furniture (UK)
• Chiropodists (UK)
• Penlon Limited Market Share Analysis
• Terumo Medical Device Company Intelligence Report
• Elekta AB Market Share Analysis