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UK Christmas Sales: Insight for 2009
Verdict Research Limited, June 2009, Pages: 31
Introduction
Christmas 2008 marked the beginning of a new era for retail. While some retailers in each sector were struggling, others were defying the credit crunch and continuing to grow their sales in a tough environment. This brief, produced in January 2008 as part of our trading updates service is now available to all knowledge centre clients.
Scope
The briefing provides an invaluable summary of performance in Q4 2008, with quarterly growth rates for each retail sector.It features like-for-like performance of the major retailers during the important Christmas trading period and highlights new spending patterns.Performance is analysed by sector drawing out key issues and action points both for individual retailers and for all retail participants.
Highlights
Though consumers are noticeably trading down, this is not benefiting all value retailers. The ones that are gaining have a consistent message of quality and value not just price and often appeal to more affluent consumers as well as lower socio-economic groups.
Online pureplays and transactional websites from store-based and catalogue retailers were among the clearest winners in Christmas 2008. Online offers have become more advanced and customers are increasingly comfortable buying over the Internet setting the channel up for another year of strong growth.
Jewellery, wine and chocolate specialists are all suffering from consumers new, more frugal mentality. This does not mean shoppers are cutting out all treats, particularly in food & drink, but they are thinking more about where and how they buy them. They are also becoming more considered in their purchases of other non-essential products.
Reasons to Purchase
Ensure management bases its plans on the specific Q4 insights for each sector.Learn from rivals successes/avoid the pitfalls of weak operators.Use insight into changing buying and seasonal habits to refine retail strategies.
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