Reimagining Convenience Foods
Hartman Group, The, October 2008, Pages: 17
The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More Accessible at Home
From WW II on, convenience foods have transformed the way entire generations of American consumers have cooked and savoured food. Even today, the role of convenience foods in the kitchens and diets of Americans owes a great deal to some 50 odd years of food history. After a half century of innovation, from TV dinners to string cheese, what hasn’t been done that marketers and packaged food innovators can set their sights on?
As more and more American consumers are cooking and eating at home, Reimagining Convenience Foods offers insight into the level of assistance when it comes to meal preparation that today's consumers are looking for from food companies.
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