Global Digital Out-of-Home Forecast 2008-2012
PQ Media, October 2008, Pages: 125
Global History, Spending, Trends & Analysis;
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
This first-ever primary research into the global digital OOH market, reports rapid growth of 22% to $5.4 billion in 2007, and an anticipated increase of 13% to $6.1 billion in 2008. However, after growing at over 20 percent every year from 2002-2007, US growth in digital OOH media is expected to go through a shakeout, with a dip to 9.1% in 2009, bouncing back to 12.8% in 2010 as conditions improve. The US accounts for 40% of the global DOOH industry, but that percentage is expected to decline over time. Key international markets include the UK, Japan, France, Germany, Russia, and China, with the Chinese market benefitting from the impact and innovation of Olympic marketing.
METHODOLOGY
EXECUTIVE SUMMARY
- Digital Out-of-Home Media: Definitions & Segmentation
- U.S. Digital Out-of-Home Media Analysis, 2002-2007
- Gold Rush, Shakeout & Breakout
- National vs. Local
- Advertising Categories
- Brand/Agency Awareness of DOOH
- Video Advertising Networks
- Digital Billboards
- Ambient Advertising
- U.S. Digital Out-of-Home Media Forecast, 2008-2012
- Global Digital Out-of-Home Media Analysis, 2002-2007
- Global Digital Out-of-Home Media Forecast, 2008-2012
VIDEO ADVERTISING NETWORKS
- Key Takeaways
- Definitions & Segmentation
- Video Advertising Network Analysis, 2002-2007
- In-Theater
- In-Retail
- In-Office/Entertainment
- In-Transit
- Video Advertising Network Forecast, 2008-2012
- In-Theater
- In-Retail
- In-Office/Entertainment
- In-Transit
- Leading Companies
DIGITAL BILLBOARDS
- Key Takeaways
- Definitions & Segmentation
- Digital Billboards Analysis, 2002-2007
- At-Road
- At-Transit
- At-Retail
- At-Entertainment
- Digital Billboards Forecast, 2008-2012
- At-Road
- At-Transit
- At-Retail
- At-Entertainment
- Leading Companies
AMBIENT ADVERTISING
- Key Takeaways
- Definitions & Segmentation
- Ambient Advertising Analysis, 2002-2007
- Ambient Foot Traffic
- Ambient Transit
- Specialty Ambient
- Ambient Advertising Forecast, 2008-2012
- Ambient Foot Traffic
- Ambient Transit
- Specialty Ambient
- Leading Companies
GLOBAL DIGITAL OUT-OF-HOME MEDIA
- Key Takeaways
- Global Digital Out-of-Home Media Analysis, 2002-2007
- Americas
- Europe/Middle East/Africa (EMEA)
- Asia/Pacific
- Global Digital Out-of-Home Media Forecast, 2008-2012
- Americas
- Europe/Middle East/Africa (EMEA)
- Asia/Pacific
- Leading Companies
APPENDICES
- Appendix I: U.S. Digital Out-of-Home Companies by Segment/Sub-Segment
- Video Advertising Networks
- Digital Billboards
- Ambient Advertising
- Appendix II: U.S. Digital Out-of-Home Companies by Segment/Venues
- Video Advertising Networks
- Digital Billboards
- Ambient Advertising
- Appendix III: International Digital Out-of-Home Companies
- Appendix IV: OVAB Audience Metrics Guidelines: Select Chapters & Appendices
- Introduction
- Executive Summary
- Appendix B: Standard Recommended Demographics
- Appendix D: OVAB Research and Standards Committee
- Appendix E: OVAB Agency Advisory Boards
- About OVAB
DATA TABLES & CHARTS:
EXECUTIVE SUMMARY
ES.1 U.S. Digital Out-of-Home Media Spending
ES.2 DOOH Share of Overall Out-of-Home Media Spending
ES.3 Share of DOOH National vs. Local Advertising in 2007
ES.4 DOOH Spending by Ad Categories in 2007
ES.5 PQ Media Brand / Agency Survey on Video Ad Networks
ES.6 Share of DOOH Spending by Segment in 2007
ES.7 U.S. Digital Out-of-Home Media Forecast
ES.8 Global Digital Out-of-Home Media Spending
ES.9 Global Digital Out-of-Home Media Forecast
VIDEO ADVERTISING NETWORKS
1.1 Video Advertising Network Spending
1.2 In-Theater Digital Ad Screens
1.3 Number of Retail Outlets in 2007
1.4 Video Advertising Network Forecast
DIGITAL BILLBOARDS
2.1 Digital Billboard Spending
2.2 Number of Digital At-Road Billboards
2.3 Digital Billboard Forecast
AMBIENT ADVERTISING
3.1 Ambient Advertising Spending
3.2 Ambient Advertising Forecast
GLOBAL DIGITAL OUT-OF-HOME MEDIA
4.1 Global Digital Out-of-Home Spending
4.2 Global Digital OOH Spending in 2007 by Region & Select Countries
4.3 Global Digital Out-of-Home Forecast, 2008-2012
APPENDIX
A.1 U.S. Digital Out-of-Home Companies by Segment / Sub-Segment
A.2 U.S. Digital Out-of-Home Companies by Segment / Venues
A.3 International Digital Out-of-Home Companies
A.4 OVAB Audience Metrics Guidelines – Select Chapters & Appendices
- AccessIT
- Ad Space Maill Network
- AllOverMedia
- Alloy Media & Marketing
- ANC Sports
- Arcade Marketing
- Brand Connections
- Brite Media Group
- Burkhart Sign Systems
- Captivate Network
- CBS Outdoor
- CBS Outernet
- Clear Channel Airports
- Clear Channel Mall
- Clear Channel Outdoor
- Destination Media
- Diversified Media Group
- Elemidia
- Encompass Media Group
- EYE Corp.
- Focus Media
- JCDecaux
- Lamar Advertising
- MarketForward
- Massivemedia Inc.
- National CineMedia
- NBC Everywhere
- News America Marketing
- Premier Retail Networks
- Screenvision Cinema Network
- Sitour
- Submedia
- Titan Worldwide
- Titan Worldwide
- TransCore Media Group
- Transit Television Network
- Van Wagner Sports Group
- Zoom Media & Marketing
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