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Branded Entertainment Marketing Forecast 2008-2012
PQ Media, Feb 2008, Pages: 45
This exclusive primary research report provides never-before-seen data and analytics tracking branded entertainment marketing, which nearly doubled in size over the past five years and in 2007 exceeded $20 billion in spend. The report also takes a first-ever in depth look at the size and structure of Event Marketing.
The Branded Entertainment sector includes marketing strategies employed by brand marketers to integrate products in entertainment venues that often provide high engagement and interactivity. The branded entertainment sector is composed of three major segments: event sponsorship & marketing, product placement, and advergaming & webisodes.
NOTE: The branded entertainment segment does not include word-of-mouth marketing, business-to-consumer promotions or videogame advertising.
The objective of this report is to empower media companies, financial institutions, brand marketers and media agencies to make high-stakes investment decisions. This research has provided clients with support for developing game changing strategies to achieve competitive advantage and growth. Toward that end, the exclusive Branded Entertainment Forecast 2008-2012 will answer the following questions, among others:
- How is the branded entertainment sector defined?
- What trends have been driving double-digit growth through 2007?
- Which segments are poised for fastest growth in the coming years?
- What is the long-term growth potential for each segment through 2012?
- Who are the key companies defining the branded entertainment universe?
The report also provides a comprehensive list of more than 400 branded entertainment marketing companies with phone numbers.
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