Contents:

1. Executive summary 1.1 Introduction to the Navigation research stream 1.2 Introduction to this report 1.3 Summary of conclusions 2. Defining connected navigation 2.1 Background 2.2 Overview of existing services 2.2.1. Europe 2.2.2. North America 2.3 Connected services ~ delivery medium and applications 2.4 Service chain ~ the end-to-end solution 3. In-car architectures ~ Service Access Methods 3.1 Introduction 3.2 SAM 1 ~ Web Service 3.2.1. Technical description of Web Services 3.2.2. In-car Web Service ~ use case 3.3 SAM 2 ~ Browser 3.4 Benefits and limitations 4. In car architectures ~ Communication link 4.1 Introduction 4.2 Communication device 4.2.1. Embedded communication module 4.2.2. Bluetooth link to a mobile phone 4.3 Benefits and limitations 4.4 Communication bearer 4.4.1. SMS 4.4.2. Data-over-Voice 4.4.3. GPRS 5. Content generation and business models 5.1 Introduction 5.2 Server architecture 5.3 Content providers and content flow 5.4 Business models 5.4.1. Current solutions 5.4.2. Future outlook 6. Summary table of existing connected navigation services List of figures Figure 1. Connected services implementation ~ our suggested approaches Figure 2. Overview of the connected navigation service chain Figure 3. Consumer interest for navigation systems with Google POI search Figure 4. Connected services ~ delivery media & applications Figure 5. Connected navigation ~ service chain Figure 6. Web Service ~ basic working Figure 7. Web Service use case ~ POI search Figure 8. Browser ~ basic working Figure 9. Browser use case ~ POI Search Figure 10. Web Service vs. Browser ~ benefits and limitations Figure 11. BMW ConnectedDrive ~ in-car architecture Figure 12. Bluetooth profiles DUN and PAN ~ basic working Figure 13. Bluetooth DUN vs. PAN ~ which to adopt? Figure 14. Airbiquity Bluetooth solution ~ In-Band Modem technology Figure 15. Embedded cellular module vs. Bluetooth link to a mobile phone Figure 16. Connected navigation service ~ server architecture Figure 17. Microsoft LS4D architecture for PNDs Figure 18. Business models for connected navigation Figure 19. Ad-funded service ~ working architecture