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An End-To-End Analysis of Connected Navigation Services 2009

SBD, June 2009, Pages: 31


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The automotive industry is actively developing a range of connected services for embedded navigation systems in an effort to remain competitive with PNDs and Smartphone navigation systems. However, vehicle manufacturers face a range of inter-related decisions on the design of their in-car system, the architecture of the off-board servers and the business model. This report provides an end-to-end analysis of connected navigation services and highlights the various technical options available to vehicle manufacturers. The report also examines the potential solutions, identifies the benefits and limitations of each approach and provides the author’s view of the future.

- Defining connected navigation
Categorising and identifying the various elements of the service chain.

- In-car architectures
Explaining the main Service Access Methods and communication links with benefits and limitations of each.

- Content generation and business models
An overview of the server architecture and potential business models that vehicle manufacturers and service providers can adopt.

Navigation-related applications based on a data-connection are the most practical solution that can be applied to both OE embedded and PND markets. This report focuses on the two use-cases that are expected to become the most widely implemented: POI search and destination send-to-device from a PC.


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