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Future of Value Added Services (VAS) Market in India 2009-13 Product Image

Future of Value Added Services (VAS) Market in India 2009-13

  • Published: July 2009
  • Region: India
  • 24 Pages


  • Onmobile Global Limited,
  • Tanla Solutions Limited
  • MORE

The Indian telecom industry is one of the fastest growing in the world and India is projected to become second largest telecom market globally by 2010. This has helped the VAS Industry in India to come out of its infancy. Even the global economic slowdown has done less to affect its growth.

The mobile VAS market has grown by around 60% year on year and is estimated to touch INR 251 billion in FY 2009-10. This trend is expected to increase in future, as VAS services will become a major revenue source for telecom operators in India. This becomes critical, as the Average Revenue Per User (ARPU) for telecom operators is decreasing despite the overall increase in consumer base. The growth in tier 2-3 cities has helped increase the overall consumer base of mobile services in India but this has created problems of its own. Currently companies working in VAS segment are facing challenges like high cost of VAS, limited availability of content in local language(s) and non-availability of enough high-end mobile phones.

These challenges will still not affect the growth of VAS in India due to factors like increase in awareness of VAS, increased subscriber base, introduction of 3G READ MORE >

1. Introduction
1.1 Scope of the report

2. Market Size
2.1 Wireline Service Market
2.2 Wireless Service Market
2.3 Technology–wise Wireless Service Market Share
2.4 Average Revenue Per User (ARPU) and Minutes of Usage (MOU)
2.5 Value Added Services (VAS) Market
2.6 VAS Market Split
2.7 VAS Value Chain
2.8 VAS Revenue Sharing

3. Need for Value Added Services

4. Mapping of Value Added Services

5. Effect of 3G service on Indian VAS market

6. Growth Drivers and Inhibitors

7. Current Players in Indian VAS Market
7.1 Profile of select VAS companies
7.1.1 OnMobile Global Limited
7.1.2 Tanla Solutions Limited
7.2 List of players in Indian VAS Market

8. Future Trends

List of Exhibits
2.1. Distribution of Market between Wireless Service Providers
2.2. Major Wireless Operators and Their Market Share
2.3 Major Wireless Operators and their market share in %age
2.4 Technology wise Wireless Services Market Share
2.5 Mobile VAS market (In INR Billion)
2.6 VAS Value Chain
2.7 VAS Revenue Sharing
4.1 VAS Categories
4.2 VAS Delivery Platforms
7.1 Net Revenue of OnMobile from 2004 to 2009
7.2 Presence of OnMobile in VAS Value Chain
7.3 Net Revenue of Tanla from 2005 to 2009
7.4 Presence of Tanla in VAS Value Chain
7.5 List of 125 value added service (VAS) providing companies in India

- Onmobile Global Limited,

- Tanla Solutions Limited

- and other VAS providers in Indian Market

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