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Alternative Media Research Series l: Blog, Podcast and RSS Advertising Outlook
PQ Media, April 2006
The first source to define, size and forecast the market for user-generated online media, this report is the culmination of six months of primary research, including interviews with top industry experts. The report found that blog, podcast and RSS advertising are the fastest growing segments of the alternative media industry, as aggregate spending grew 198.4% to $20.4 million in 2005. Total spending on user-generated online media is expected to grow another 144.9% to $49.8 million in 2006.
Key highlights of the report include:
- The first analysis of spending on user-generated online media by medium, advertising insertion method, marketing category, and national versus local markets
- Blog advertising accounted for 81.4%, or $16.6 million, of total spending on user-generated media advertising in 2005, but will comprise only 39.7% in 2010
- Podcast ad spending reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% from 2006 to 2010, when it will be larger than the blog market
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