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Email, Web and IM Security Market Trends, 2009-2012

  • ID: 1057398
  • Report
  • June 2009
  • 52 Pages
  • Osterman Research, Inc
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This report is focused on the demand drivers for solutions that are designed to address email, instant messaging and Web-related security threats. The research conducted for this report, and the report itself, are focused on the needs of vendors, investors and others who are interested in participating in the email, instant messaging and Web security markets in some fashion. The information included in this report is designed to help these vendors and interested parties make informed decisions about the future opportunities available in this market.

Key Findings and Trends Discussed in this Report

-Web 2.0 Security Threats
The number of respondents interested in investing in Web 2.0 gateway security grew reasonably compared to last year’s survey, a testament to the growing variety and number of Web-based threats.

-Linkedin Is In, Facebook Is Suspect And MySpace Is Really Suspect
While half of organizations allow Facebook use by their employees, only 28% of respondents (IT decision makers in mid-sized and large organizations) consider the application to be “legitimate” for business use. The same goes for Twitter, which was allowed by 49% of the organizations and yet viewed as not legitimate by 28% of
respondents.

-Satisfaction With Spam Capabilities is Increasing
Since last year, nearly a third (31%) more respondents indicated that spam has gotten better for their organizations and 14% fewer respondents indicated that spam levels have gotten worse.

-Cloud-Based Services Continue to Grow in Popularity
Overall, the number of respondents who were neutral, very, extremely likely or had already deployed hosted security services grew by nine points more than last year to 63%. Over the next 12 months, hosted anti-spam services will show the greatest growth, climbing six percentage points. More so than last year, organizations are bullish about hosted security services, such as those offered by Kaspersky, Trend Micro and, more recently, Microsoft. Over the next 24 months, that number should grow to two-thirds of respondent organizations. Web security services are also an area of strong interest, as well. The number of respondents who are “very” interested or “extremely” interested will grow by six percentage points over the next 24 months.

-DLP Is Still Hot
Organizations continue to place a premium on conventional security mechanisms, namely anti-virus and anti-spam software. With that said, there is markedly stronger interest in data leakage prevention (DLP) since last year, with nearly 40% of organizations considering the technology.

-Comprehensive Security Solutions Are In
Only a fifth of the respondents indicated that they use a consolidated, comprehensive, centrally managed messaging security solution. The vast majority are dealing with separate vendors for their various best-of-breed solutions. Yet, when we examine what organizational decision makers want, the number of respondents who prefer a consolidated, comprehensive, centrally managed messaging security solution doubled, while individual, best-of-breed solutions dropped.

-IT Spending Expected To Drop
Not surprisingly, IT expects to spend significantly less in 2009 than in 2008. This year 47% of respondents expected IT spending to be lower in 2009 versus 18% from last year. Similarly, while 48% of respondents last year expected spending to be higher in 2008, this year that number was down to 23% of organizations.
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Chapter 1: Executive Summary
Chapter 2: Background and Methodology
Chapter 3: Problems in Managing the Security Infrastructure
Chapter 4: Key Feature and Function Requirements
Chapter 5: Security Delivery Models
Chapter 6: Planned Security Expenditures
Chapter 7: IT 2009 Spending Plans and Security Market Forecast
Chapter 8: Security Vendors

List of Figures
North American Messaging and Web Security Market Forecast, 2009-2012
“Is the percentage of spam blocked by your anti-spam system(s) getting better, worse
or staying the same over time?”
“Is the false positive ratio generated by your anti-spam system(s) getting better, worse
or staying the same over time?”
Infiltrations and Problems That Have Occurred Between 2008 and 2009
Organizations That Have Switched Security Vendors Between 2008 and 2009
Legitimate vs. Non-Legitimate Applications
Applications Allowed and Not Allowed
Percentage of Organizations That Use Social Networking Tools for Marketing Purposes
Importance of Various Features in Terms of Their Importance in Switching or Replacing
Existing Anti-Spam Solution(s)
Importance of Various Features in Terms of Their Importance in Switching or Replacing
Existing Anti-Malware Solution(s)
Importance of Various Reasons for Deploying an Intrusion Protection (IPS) Solution
“Should reputation based email security services be integrated with your other
perimeter systems?”
“Does your organization require email messages to be reviewed and approved by others
before being sent outside the organization?”
Current and Expected Breakdown of Anti-Virus Capabilities by Delivery Model
Current and Expected Breakdown of Anti-Spam Capabilities by Delivery Model
Desirability of Various Delivery Models for Basic (Anti-Virus, Anti-Spam, Basic Compliance)
Email Security Capabilities
Desirability of Various Delivery Models for More Sophisticated Email Security Capabilities
Desirability of Various Models for More Sophisticated Email Security Capabilities
IT Person-Hours Per Week Per 1,000 Users Spent on Managing Messaging Security, Web
Security and Backup/Archival Capabilities
Proportion of Users that Will Employ Wireless Handhelds to Access Email
“Have you considered implementing a reputation-based perimeter solution for
filtering/blocking email
Likelihood of Definitely Using a Managed or Hosted Service Provider for Email Security
Services During the Next 12 Months
Likelihood of Definitely Using a Managed or Hosted Service Provider for Email Security
Services During the Next 24 Months
Likelihood of Definitely Using a Managed or Hosted Service Provider for Web Security
Services During the Next 12 Months
Likelihood of Definitely Using a Managed or Hosted Service Provider for Web Security
Services During the Next 24 Months
Plans for Overall IT Spending in 2009 Compared to 2008
Plans for Email Security Spending in 2009 Compared to 2008
Plans for Web Security Spending in 2009 Compared to 2008
Plans for Instant Messaging Security Spending in 2009 Compared to 2008
North American Messaging and Web Security Market Forecast, 2009-2012

List of Tables
Breakdown of Users by Messaging Platform, 2009 and 2011
Seriousness of Various Management Problems
IT Views on Importance of Non-IT Management and Staff Participating in the Policy
Management Function
Importance of Various Reasons for Deploying a Web Management Solution
Views on the Use of a Hosted/Cloud/SaaS Provider for Email Security
Areas in Which Organizations Will Increase Security Budgets in 2009 Compared to 2008
Likelihood of Investing in New Technologies Between April 2009 and April 2010
Likelihood of Purchasing New Products Over the Next 18 Months, Either to Replace
Existing Capabilities or for New Functionality
Messaging and Related Capabilities Deployed, Early 2009 and Late 2010
Current Practices and Preferences for Managing Email Security Capabilities
Perception of the Value of Various Security Capabilities
Current Practice and Preference for Centralized Management of Security Capabilities
Likelihood of Considering Various Email Security Vendors
Publicly Available Financial Information for Leading Security Vendors
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