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Messaging Archiving Market Trends, 2009-2012
Osterman Research, Inc., May 2009, Pages: 53
This report focuses on demand drivers for messaging archiving and related technologies in the North American market. The research conducted for this report, as well as the report itself, are focused on the needs of vendors, investors and others who are interested in participating in the messaging archiving market in some way, whether as providers of the archiving systems, forensics services or other offerings. The information presented is designed to help these vendors and interested parties make informed decisions about the future opportunities available in this market.
Key Findings and Trends Discussed in this Report
-Many believe that archiving is desirable…but they aren’t yet archiving
There is a significantly greater proportion of decision makers that believes that archiving is desirable than are actually archiving. Interestingly, the greatest pent-up demand for archiving appears to be in the hosted archiving space, where seven times as many decision makers view this approach as desirable as are actually using it. That said, the vast majority of decision makers in mid -sized and large organizations prefers an archiving solution that is on-premise, although the stronger preference is for software-based solutions over appliances.
-There is a serious mismatch between preference, perception and practice
There is a significant mismatch between the perception that archiving is useful and the actual practice of archiving. This is due partly to budget issues, particularly during a period of economic stress, but is more likely due to the ambivalence that many decision makers feel toward archiving. While most decision makers would likely agree that archiving makes sense intellectually, there is a feeling that the technology will also preserve the “smoking guns” that exist in email, electronic files, instant messaging conversations and the like. Those who oppose archiving on this basis do have a point: there have been some high profile cases in which the existence of email has come back to haunt those who sent it, affecting companies as large as Boeing and Microsoft. That said, archiving continues to be a best practice for virtually all organizations despite its risk.
-Many organizations have yet to define an email retention policy
More than one-quarter of organizations have not yet established any sort of email retention policy despite the fact that there are a growing body of statutory requirements and legal obligations to preserve business records, including those stored in email. Among the nearly three-quarters of organizations that have established an email retention policy, only two-thirds of these organizations indicate that their users are fully aware of the policy.
- Storage growth continues at a brisk pace
The growth of messaging-related storage continues at a significant pace, increasing 31% during the 12-month period ended early 2009. As shown in the following figure, more than one-third of organizations experienced messaging storage growth in excess of 25% during this period.
-Most prefer integrated archiving instead of point solutions
A slight majority of decision makers in mid-sized and large organizations would prefer an integrated archiving solution, one that indexed, stored and permitted the retrieval of various types of electronic content, including email, instant messages, files, etc.
-Most organizations are quite vulnerable to data loss
Only about one-third of mid-sized and large organizations are fully protected from the loss of important content that they should retain. On the contrary, slightly more organizations have only policies in place to ensure that employees do not delete this
important content, while a plurality have neither policies nor systems in place to protect content.
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