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Coffee and Sandwich Shops Market Assessment 2009
Key Note Publications Ltd, July 2009, Pages: 124
The number of branded coffee- and sandwich-shop outlets in the UK and the Republic of Ireland has continued to increase at a rapid pace. Between mid-2005 and late 2008, the number of coffee shops operated under the top 12 brands rose by 74.9%, while the number of sandwich shops operated under the top 13 brands increased by 58.5%. This was principally due to the activities of Costa, Starbucks, Caffè Nero, Caffè Ritazza and Coffee Republic in terms of coffee shops, and Subway in terms of sandwich shops. Subway's growth has been a particular factor in the market, with its number of outlets now equalling the number operated by the sector leader, Greggs.
Although major operators such as Costa, Caffè Nero, Pret a Manger and EAT have many of their outlets in London and the South East, the trend over the past few years has been to open outlets in the high streets and shopping centres of regional cities and towns, and at other high-footfall locations, such as airports, railway stations, motorway service stations, petrol-station forecourts, cinemas, universities, hospitals, leisure centres and theme parks.
There has been increasing competition from other retailers, such as department stores, variety stores and the larger supermarkets, many of which have refurbished their café and restaurant facilities. However, some of these in-store coffee shops are run by the major branded chains, such as Costa. Many of the major UK-based branded coffee- and sandwich-shop operators have also been expanding abroad, largely through franchises and joint ventures. The principal regions involved are the Middle East, Eastern Europe, India, Russia and various Pacific Rim countries — notably China.
As relatively expensive locations for what are essentially quick meals and mid-morning or mid-afternoon snacks, the branded chains are now under threat from the current economic recession. An original consumer survey for this report found that 41.8% of respondents were likely to cut back on visiting coffee and sandwich shops in the future as a result of the recession.
Among the coffee majors, only Starbucks has so far announced any outlet closures (mainly in the US and Australia, but also now in Europe). However, most of the major coffee- and sandwich-shop operators are likely to scale back their plans for further outlet openings. The recent strong growth in outlet numbers is thus forecast to fall significantly over the next 5 years, during a recession that could affect the market until 2012.
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