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How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)
John Wiley and Sons Ltd, July 2009, Pages: 238
How to Sell When Nobody's Buying will be the ultimate guidebook for salespeople, sales managers, self-employed professionals and professional sales teams. Well-known for his expertise in the areas of persuasion and influence, author Dave Lakhani reveals key sales strategies, especially helpful during recessions and tough economic times. His book will be different than other sales books because it addresses the major changes that have occurred in the selling environment-the explosion of social media, online video and an increased reliance on the internet at the primary tool for new product purchase research-and how these can actually be used as tools in very specific ways during tough times. Dave also addresses several different segments of selling that typically are not covered in one book, including retail, business to business, business to consumer, real estate, professional services, and more.
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.
How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.
- Features effective, simple strategies for selling in tough economic times
- Offers free or low-cost prospecting tools that bring in customers by the herd
- Includes case studies from top salespeople that reveal new ways to bring in customers
- From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour
These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.
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