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Netherlands Food and Drink Report Q3 2009

Business Monitor International, July 2009, Pages: 64

Business Monitor International's Netherlands Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Netherlands' food and drink industry

The outlook for the Dutch economy appears to be gloomy, GDP is expected to contract by 3.4% in 2009 followed by a further contraction of 0.4% in 2010 and this is having a knock-on effect on the country’s food and drink industry. This quarter has seen a number of the country’s food and drink producers as well as its retailers announce falling sales and profits.

Among those companies feeling the pinch are Netherlands-based fresh meat producer Vion and Dutch food group Wessanen. Vion announced this quarter that for FY08 its net profit had fallen 57% year-onyear (y-o-y) to EUR54mn (US$73.7mn), while Wessanen registered a net loss of EUR3.3mn for Q109. Both companies cite high input costs as one of the reasons for the disappointing profit levels particularly since these cannot be passed on to the consumer in such a price sensitive market. In the drinks industry Dutch brewing giant Heineken is also feeling the effects of a dip in consumer spending reporting that during Q109 like-for-like sales decreased 1%, while like-for-like beer sales by volume fell 6%. However, this drop in volume sales cannot solely be attributed to the turbulent economic conditions, the Dutch beer industry has reached maturity and as such volume sales are expected to drop 4% between 2008 and 2013. Despite concerns over the economy and weakening consumer confidence, a number of companies are considering investments. Among such companies are UK-based Cadbury, which has reportedly made a bid for Netherlands-based confectionery manufacturer Leaf International, and Netherlands-based soft drink producer Refresco, which has announced plans to expand its operations in Spain and the Netherlands.

Moving to the mass grocery retail sector, this quarter has seen some of the country’s retailers struggle. Both Ahold and Schuitema reported a decline in profit for Q109, the former announced a 24% drop in net profit while the latter posted a 37% decrease in operating profit and an 8.4% reduction in sales when compared to the same period last year.

While activity this quarter has been largely negative with reports of declining sales and profits, the actions of Cadbury and Refresco suggest that the Netherlands still presents opportunities despite both its maturity and the current economic conditions, as shown by the country’s favourable position in BMI’s Western European Food & Drink Business Environment Ratings where it comes second out of eight regional markets.

Executive Summary

SWOT Analysis
- Netherlands Food Industry SWOT
- Netherlands Drink Industry SWOT
- Netherlands Mass Grocery Retail Industry SWOT

Business Environment
- Western Europe Food & Drink Business Environment Ratings
- Western Europe Food & Drink Business Environment Ratings Q3 2009
- The Netherlands’ Food & Drink Business Environment Rating

Economic Outlook
- Netherlands - Economic Activity

Food
- Industry Forecast Scenario
- Total Food Consumption
- Food Consumption Indicators – Historical Data & Forecasts
- Confectionery
- Confectionery Value Sales - Historical Data & Forecasts
- Trade
- Industry Developments
- Market Overview
- Food
- Dairy

Drink
- Industry Forecast Scenario
- Soft Drinks and Bottled Water
- Table: Soft Drink Sales - Historical Data & Forecasts
- Alcoholic Drinks
- Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts
- Industry Developments
- Market Overview
- Soft Drinks and Bottled Water
- Alcoholic Drinks
- Mass Grocery Retail
- Industry Forecast Scenario
- Mass Grocery Retail Market – Sales by Format (US$bn) – Historical Data & Forecasts
- Food Sales by Format - Historical Data and Forecasts
- Alcohol and Tobacco Sales by Format - Historical Data and Forecasts
- Industry Developments
- Market Overview
- Structure of Mass Grocery Retail Market by Estimated Number of Outlets
- Structure of Mass Grocery Retail Market by Value (EURmn)
- Annual Average Sales per Outlet by Format (EURmn) - 2008

Competitive Landscape
- Key Players
- Food
- Key Players in Dutch Food Sector
- Drink
- Key Players in Dutch Drink Sector
- Mass Grocery Retail
- Key Players in Dutch Mass Grocery Retail Sector
- Company Analysis
- Food
- Unilever
- FrieslandCampina
- Drink
- Heineken International
- Mass Grocery Retail
- Ahold

Appendix

Commodity Price Forecasts
- Corn
- Table: Corn, 2005-2010
- Soybean
- Table: Soybean, 2005-2010
- Rice
- Table: Rice, 2005-2010
- Wheat
- Table: Wheat, 2005-2010
- Cocoa
- Table: Cocoa, 2005-2010
- Coffee
- Table: Coffee, 2005-2010
- Milk
- Table: Milk, 2005-2010
- Sugar
- Table: Sugar, 2005-2010

Country Snapshot: Netherlands Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education and Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market and Spending Power
- Table: Employment Indicators, 2000-2005
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012

BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How the Publisher Generates Their Industry Forecasts
- Sourcing

- Unilever
- FrieslandCampina
- Heineken International
- Ahold

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