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Egypt Food and Drink Report Q3 2009


Description: Business Monitor International's Egypt Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Egypt's food and drink industry

Egypt places fifth in BMI’s regional Food & Drink Business Environment Ratings table for Q309. Although a decline in private investment will dampen Egypt’s outlook, its economy is expected to outperform the wider regions in 2009 with GDP growth coming in at 3.7%. Despite the global meltdown affecting expansions, Egypt’s food and drink industries have continued to attract investment from Saudi Arabia in particular as discussed in BMI’s recently published Egypt Food & Drink Report for Q309.

At the time of writing, International Dairy and Juice Limited – a promising joint venture between Almarai and PepsiCo – was on the verge of finalising the acquisition of leading Egyptian dairy company International Company for Agro-Industrial Projects (Beyti). Should the deal be finalised, it will be worth around EGP650mn, which would make it the biggest food and drink M&A deal in Egypt in 2009 so far. It is believed that Almarai will be responsible for managing Beyti’s production, while PepsiCo will spearhead its marketing operation. Both companies stand to gain from BMI’s forecast that through to 2013, food consumption will increase by 16.6% to EGP234bn (US$42bn).

In June 2009, Saudi food and drink company Halwani Brothers announced plans to double its annual sales growth to 10% by 2011 by investing SAR250mn (US$66.7mn) in expansions. The project will be set in motion by the launch of a new biscuit plant and packaging facility by 2010. Although it is based in Saudi Arabia, Halwani earns around 60% of its income in Egypt and is similarly well placed to benefit from BMI’s upbeat aforementioned food consumption forecast.

Also in June, Saudi Arabia-based mass grocery retailer (MGR) Al-Othaim announced plans to enter Egypt’s emerging retail market. Joining the likes of Carrefour MAF and UAE-based Spinneys, Al- Othaim will be encouraged by BMI’s forecast that MGR sales are expected to rise by 32.9% between 2009 and 2013 to reach EGP32.5bn. Despite its undoubted promise, the country’s MGR industry has proven a poisoned chalice for a number of distinguished retailers, most notably UK-based Sainsbury’s and South Africa’s Shoprite. Both have subsequently exited having failed to adapt to consumer preferences. As a regional retailer, Al-Othaim is less likely to encounter such difficulties.

Egypt is shaping up to be a key frontier market for food and drink companies. Through to 2013, its GDP per capita is forecast to rocket up by almost 150% to reach US$5,200 while its population is expected to grow to within touching distance of 90mn. What is more, the country appeal extends well beyond its own border. Export opportunities are aplenty through the country’s free trade access to the Gulf Co-operation Council (GCC) and Common Market for Eastern and Southern Africa (COMESA) regions.


Contents: Executive Summary

SWOT Analysis
- Egypt Food Industry SWOT
- Egypt Drink Industry SWOT
- Egypt Mass Grocery Retail Industry SWOT

Business Environment
- Middle East Food & Drink Business Environment Ratings
- Middle East Food & Drink Business Environment Ratings Q3 2009
- Egypt’s Food & Drink Business Environment Rating
- Macroeconomic Outlook
- Egypt – Economic Activity, 2005-2013

Food
- Industry Forecast Scenario
- Food Consumption
- Table: Food Consumption Indicators
- Trade
- Table: Food, Drink & Tobacco Sectoral Trade Indicators (US$mn) – Historical Data & Forecasts
- Canned Food
- Table: Canned Food Sales – Historical Data & Forecasts
- Confectionery
- Table: Confectionery Sales – Historical Data & Forecasts
- Industry Developments
- Market Overview
- Processed Food
- Agriculture
- Halal Food
- Table: Muslim Populations In Select Countries

Drink
- Industry Forecast Scenario
- Alcoholic Drinks
- Table: Alcoholic Drinks Indicators – Historical Data & Forecasts
- Soft Drinks
- Table: Egypt Soft Drink Sales - Value/Volume Forecasts
- Industry Developments
- Market Overview
- Alcoholic Drinks
- Soft Drinks
- Hot Drinks

Mass Grocery Retail
- Industry Forecast Scenario
- MGR Retail Indicators - Historical Data & Forecasts
- Table: Grocery Retail Sales By Format (%) – Historical Data & Forecasts
- Industry Developments

Market Overview
- Table: Structure Of Egypt's Mass Grocery Retail Market By Estimated Number Of Outlets
- Table: Structure Of Egypt's Mass Grocery Retail Market (US$bn) – Sales Value By Format
- Competitive Landscape

Key Players
- Food and Drink
- Table: Key Players in Egypt's Food & Drink Sector
- Mass Grocery Retail
- Table: Key Players in Egypt's Mass Grocery Retail Sector
- Company Analysis
- Food
- Cairo Poultry Company (CPC)
- Faragalla
- Drink
- Al-Ahram Beverages Co (ABC)
- Mass Grocery Retail
- Metro (Mansour Group)
- MAF/Carrefour Egypt

Appendix

Commodity Price Forecasts
- Corn
- Table: Corn, 2005-2010
- Soybean
- Table: Soybean, 2005-2010
- Rice
- Table: Rice, 2005-2010
- Wheat
- Table: Wheat, 2005-2010
- Cocoa
- Table: Cocoa, 2005-2010
- Coffee
- Table: Coffee, 2005-2010
- Milk
- Table: Milk, 2005-2010
- Sugar
- Table: Sugar, 2005-2010

Country Snapshot: Egypt Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education and Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2010
- Section 3: Labour Market and Spending Power
- Table: Employment Indicators, 2001-2006
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012

Food & Drink Business Environment Ratings
- Ratings Methodology
- Ratings Overview
- Ratings System
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting

BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How We Generate Our Industry Forecasts
- Sourcing


Companies Mentioned - Cairo Poultry Company (CPC), - Faragalla, - Al-Ahram Beverages Co (ABC)


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