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CDN 2010: Revenue, R&D, Cap Ex and Operational Analytics Product Image

CDN 2010: Revenue, R&D, Cap Ex and Operational Analytics

  • Published: August 2009
  • Region: Global
  • 214 Pages
  • AccuStream iMedia Research

FEATURED COMPANIES

  • Abacast
  • Bitgravity
  • Cotendo
  • Highwinds
  • Limelight Networks
  • Mirror Image
  • MORE

CDN 2010: Revenue, R & D, Cap Ex and Operational Analytics provides comprehensive market performance metrics for each CDN, including MRR, total accounts, revenue, servers, cap ex, R & D initiatives, share of and penetration into video content verticals (pro video views by site and category), video advertising, Internet radio and UGV. CDNs (Content Delivery Networks) are realizing another year of double-digit revenue growth in 2009, writing new contracts at a 23.3% pace above 2008, powering top line revenue forecasts up 16.4% to $1.37 billion across the segment. The U.S. market currently generates an estimated 55.8% of the global CDN total, though international traffic is now increasing at a faster rate than its domestic counterpart. In a year of steep bandwidth price declines at transit and retail provisioning levels, CDNs are managing margins by relentlessly driving down costs, focusing on network operations efficiencies even while pivoting toward the future: cap ex investment is forecast to rise 9.2% to $149 million in 2009. R & D is targeting new and expanding business areas including whole site delivery, dynamic content, “live” video, HD, mobile/iPhone, non-PC READ MORE >

Executive Summary
CDN 2010: Revenue, R & D, Cap Ex and Operational Performance Analytics

Section One
Introduction and 2009-2010 Overview
CDN 2010: Revenue, Cap Ex, R & D, Operational Performance
Summary Analysis
Terminology Definitions:
CDN Market Performance Dynamics and Trends 2009 – 2010
CDN Revenues Forecast at $1.37 Billion in ‘09
CDN Market Revenue Analysis: 2003 - 2010
CDN Revenue Growth Rates Historically Accelerate Through the Year
Retail Contracts Forecast to Increase by 23.3% in 2009
CDN Annual Accounts: 2005 - 2009
CDN Account Growth Rates Surpass Revenue Growth Rates in 2009
CDN Revenue and Account Growth Rates
MRR is Forecast to Fall by 5.5% in 2009
CDN Monthly Recurring Revenue Analysis: 2005 - 2009
Entertainment and Media Forecast to Account for 32% of CDN
Revenue in 2009, Down from 46.7% in 2008
Media and Entertainment Percent CDN Revenue: 2006 - 2009
Sever Deployments to Increase by 32.3% in 2009
CDN Media Server Deployment: 2005 - 2009
Cap Ex Investment Forecast to Rise by 9.2% in 2009
U.S. Captures 55.8% of Global CDN Revenue in 2009; to
Decline Slightly in 2010
Worldwide CDN Revenue Forecast at $2.4 Billion in 2009
CDN Worldwide and U.S. Market Size: 2006 - 2009
Global CDN Market Value (Retail Contract Revenue)
Commercial Market Value for Audio and Delivery Estimated at $501.7 Million in 2009
Commercial Bandwidth Market Value: Audio/Video 2006 - 2009
Cogs and Retail Contract Analysis Indicate Margins Are
Holding, Despite Sharp Price Declines
Entertainment and Media Are the Most Penetrated and Cost-
Competitive Account Verticals
Streaming/Http Content Category Share: Commercial Market
Value 2006 – 2009
Retail Contract Pricing for Bandwidth Exhibited a Slower Rate
of Decline in 2008, Then Turned Sharply Downward in 2009
Retail Contract Pricing: 2006 - 2009
Pricing Declines for Retail Contracts Have Exceeded Transit
Declines in 2009
Media Player Market Share: 2005 - 2009
Media Player Format Share: CDN Delivery 2005 - 2009

Section Two
CDN Entertainment and Media Market Performance Analytics 2009
Commercial Market Value of Media and Entertainment
Estimated at $501.7 Million in 2009

CDN Bandwidth Services Category Share: 2009 Year End Estimate
Professional Video Content Categories Including Advertising
Networks and Download Media Are Highly Penetrated by CDNs
2009 Full Year Estimates
Online Music Tuning Hours per Month Average 661.9 Million in 2009
Online Music and Track Plays: Bandwidth Services Analysis and Market Size
Professional Video Averaging 4.1 Billion Views per Month in
2009, 500+ Kbps Through Put
Online Video: Entertainment Bandwidth Services Analysis and Market Size
User Generated Video Pricing and Market Analysis: 95th
Percentile Estimates
There is an Average of 1.99 Billion Pre Roll Ads Played/
Inserted per Month in 2009
Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size
In-Banner Video Impressions Averaging 13.4 Billion Views per Month in 2009
In-Banner Video Advertising: Bandwidth Services Analysis and Market Size
Music Downloads Forecast at 3+ Billion Units in 2009; Movie and TV Show Downloads at 182.3 Million
Download Bandwidth Services Analysis and Market Size

Podcast Downloads (Audio and Video) Are Forecast at 9. 6 Billion in 2009
Podcasting Bandwidth Services Analysis and Market Size
Backhaul Bandwidth Services Segment Analysis: 2009
Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis)
User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis)
Streaming Video Advertising: Pre Roll Backhaul Bandwidth
Services Market Size (95th Percentile Analysis)
In-Banner Video Advertising: Backhaul Bandwidth Services
Market Size (95th Percentile Analysis)
Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis)
Commercial Market Value of Media and Entertainment Estimated at $663.4 Million in 2008
CDN Bandwidth Services Category Share: 2008 Year End Estimate
Bandwidth Provisioning Comparison by Content Vertical: 2008
2008 Full Year
Online Music and Track Plays: Bandwidth Services Analysis and Market Size
Online Video: Entertainment Bandwidth Services Analysis and
Market Size
User Generated Video Pricing and Market Analysis: 95th Percentile Estimates
Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size
In-Banner Video Advertising: Bandwidth Services Analysis and Market Size
Download Bandwidth Services Analysis and Market Size
Podcasting Bandwidth Services Analysis and Market Size
Backhaul Bandwidth Services Segment Analysis: 2008
Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis)
User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis)
Streaming Video Advertising: Pre Roll Backhaul Bandwidth
Services Market Size (95th Percentile Analysis)
In-Banner Video Advertising: Backhaul Bandwidth Services
Market Size (95th Percentile Analysis)
Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis)
Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis)

Section Three
CDN Revenue, Account Share and Operational Analytics
The Top Four CDNs Account for 89% of Total Retail Contract
Revenue in 2009
CDN Revenue 2009 (Est.)
Akamai Controls 28.8% of Total Accounts in 2009; Limelight
Networks Owns 13.3%
CDN Account Share: 2009 (Est.)
CDN Segment: Summary Revenue, Account, Performance
Metrics and Infrastructure Profile and Analysis 2003 - 2012
CDN Monthly Recurring Revenue Analysis: 2005 - 2009
CDN Media Server Deployment: 2005 - 2009

Section Four
Pro Video Delivery Share: 2009
22.5 Billion Professional Videos Views Analyzed in First Half 2009: Akamai Delivers 31.9%
Video Delivery Share by CDN: 2009 Pro Content
Video Views Delivery by CDN: January - June 2009

Section Five
UGV Maturing Into a Highly Concentrated, Predominately
Self-Hosting Segment
UGC Video Delivery by CDN: 2009 YTD
UGC Video Views by Delivery: 2009 January - June

Section Six
TSL Forecast at 7.9 Billion Hours in 2009; 30% Delivered by
CDN
CDN Internet Radio Contract Share: 2009

Section Seven
Q & A
Abacast
Akamai
Bitgravity
CD Networks
Cotendo
Edgecast Networks
Highwinds
Level 3 Communications
Limelight Networks
Liquid Compass
Mirror Image
Nokeena
Octoshape
Swarmcast
Velocix
Wowza Media Systems

- Abacast
- Akamai
- Bitgravity
- CD Networks
- Cotendo
- Edgecast Networks
- Highwinds
- Level 3 Communications
- Limelight Networks
- Liquid Compass
- Mirror Image
- Nokeena
- Octoshape
- Swarmcast
- Velocix
- Wowza Media Systems

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