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Global Beverages Report
TriMark Publications, Aug 2009, Pages: 449
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers’ tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from.
This report focuses on the U.S. and world markets for beverages across several broad categories. For the purposes of this study the global beverages markets is divided into the following product segments include:
1) Alcoholic beverages such as wines, beers and spirits;
2) Non-alcoholic beverages such as bottled water and milk;
3) Brewed beverages such as coffees and teas;
4) Carbonated beverages such as sodas and soft drinks;
5) Non-carbonated juice products both fresh and pre-packaged; and
6) Energy drinks which are generally caffeinated beverages in both carbonated and non-carbonated forms.
For each market segment, this study presents the latest information on size, growth rates, sales projections and factors influencing growth in the U.S. and internationally.
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