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Australia - Mobile Media - Mobile TV
Paul Budde Communication Pty Ltd., April 2012, Pages: 14
While there has been much hype surrounding mobile TV in Australia, the concept developed by the mobile operators has so far still not taken off. Operators were given a wake-up call with the introduction of the iPhone, as this started to separate content from carriage. Suddenly all kinds of applications, including video-based and offerings by the Pay TV operators are being available independently of the mobile network operators.
From now on new developments will revolve around the devices and their applications, rather than the mobile network operators as the operators really to need to focus on the provision of infrastructure rather than the provision of services where they do not have the specialisation.
However, mobile web browsing still grows exponentially, with a large share of that activity on the back of the rapid growth of smartphones including the iPhone, Android and tablets and BlackBerry devices. These mobile devices require more and more data bandwidth as the mobile apps that are being developed for the mobile market also allow mobile TV and video to be streamed. Unfortunately the mobile operators are having trouble keeping up with these mobile broadband demands. The mobile TV viewers are watching content off-net and now also this includes recording and viewing of Free-to-Air (FTA) TV, further diminishing the average revenue per user returns of the operators and their portals.
In this report we provide an overview of the mobile TV market in Australia with analysis on the marketing strategies, and also provide some background information on the technologies and players behind the service.
Companies mentioned
Companies mentioned in this report include – Vodafone, 3, VHA, Optus, Telstra, Yahoo!7, FANGO.
Hot topics and technologies mentioned
Hot topics and technologies mentioned in this report include – Mobile TV, FTA TV, video, spectrum, streaming.
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