This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2007-2010. Surveys include the reports by the Australian Interactive Media Industry Association - The AIMIA Mobile traffic trend report, m-Net Corporations Mobile Data Services Study and Ericsson’s Executive Exchange, a survey of leading industry executives in Australia. The report also provides statistical estimates relating to revenue across operators in the industry and as well as forecasts to 2011/12. While take-up of new services and mobile advertising is extremely difficult to forecast BuddeComm predicts mobile data revenue in 2011/12 may approach $7 billion.
