Online advertising in India is fast gaining acceptance and offers an ever increasing user base. Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals. The market is expected to witness only a 27% p.a. growth from 2008-2013 primarily due the massive advertising budget cuts in the industry.
The report provides a brief overview of the advertising industry in India and then focuses on the details of online advertising. The report touches upon the options for advertising online, technological advances and talks about the factors which influence growth. Reach of the Internet in the domestic market, the expatriate population and language & literacy as barriers have been discussed in the report.
The competitive landscape identifies the online ad networks operating in the country, and highlights various services offered by them. The report also covers major PE/VC deals and successful entrepreneurial ventures in the online advertising space.
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