|
|
 |
|
Viewing report
|
|
|
|
Water Filtration in the United States 2011
Mintel, Jan 2011, Pages: 83
Despite the recession, over the past five years several factors have played an important role in the expansion of the water filtration market. Bad press around bottled water, alarming facts about tap water quality and rising economic and environmental concerns have made many consumers switch to filtered water. In addition, the emergence of new and innovative players has made filtration products even more attractive to consumers. Yet, there are still many opportunities and much room for growth.
This report examines the latest innovations in products, branding, marketing and advertising approaches and identifies where opportunity lies. It also looks at which demographic groups warrant the greatest focus and which features are likely to appeal to them.
Some of the topics covered in this report include:
- How are market forces reshaping the water filtration market?
- How are innovations changing the current market scenario?
- Who owns filtration products, who does not and why?
- What motivates different consumer groups to purchase water filtration products?
- What are consumers’ attitudes and behaviors towards tap water, bottled water and filters/purifiers?
- Which consumer groups are likely to have been reached by marketing efforts and which groups have not?
- What do consumers think about water and energy conservation?
Customers who bought this item also bought
India Water Purifier Market Forecast & Opportunities - 2011-2016
Water Treatment Equipment and Supplies - Global Strategic Business Report
Environmentally-friendly Cleaning Products in the United States 2009
Water: The Ultimate Commodity and Coming Crisis of the 21st Century - Global Markets, Competitors and Opportunities: 2011-2021 Analysis and Forecasts
India Water Purifier Consumer Survey Analysis 2011
Residential Water Treatment Equipment Market in Japan
Green Living in the United States 2010
Drinking and Wastewater Treatment Chemicals - Global Strategic Business Report
Great Fuel Debate in the United States 2009
World Mobile Water Treatment Market
|
|
|
|
