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Strategic Analysis of European Market for Advanced Driver Assistance Systems Integrated with Telematics - Speed Alert, Curve Warning, Fuel Economy Systems and Navigation Supported ADAS (ACC, AFL & LDW)
Frost & Sullivan, March 2009, Pages: 138
This is a Research Service on Strategic Analysis of Integration of ADAS with Telematics . The Systems included in the study are Map based ACC, Lane Departure Warning , Advanced Frontal Lighting , Speed alert , Curve Warning System, Fuel Economy systems . The installation of ADAS with Telematics has just began in Europe and the market will witness entry of new suppliers . The market has a product mix of safety systems as well as comfort and convenience systems .The study discusses the market potential of various ADAS with Telematics systems as well as provides in depth analysis of the Pricing.
This Frost & Sullivan research service titled Strategic Analysis of European Market for Advanced Driver Assistance Systems Integrated with Telematics - Speed Alert, Curve Warning, Fuel Economy Systems and Navigation Supported ADAS (ACC, AFL & LDW) provides an overview of various possible safety systems based on digital maps. In the study, Frost & Sullivan's expert analysts thoroughly examine the following technologies: speed alert, curve warning, fuel economy systems, map-supported adaptive cruise control (ACC), advanced frontal lighting and map-supported lane departure warning (LDW).
Map-based Driver Assistance Systems Represent the Future of Automotive Safety Systems
Even though driver assistance systems (DAS) offer many advantages and social benefits, some vehicle manufacturers (VMs) are considering navigation-based DAS as the future of enhanced social mobility and a prelude to the much bandied Vehicle to Vehicle (V-I) and Vehicle to Infrastructure (V-X) systems. The market for advanced DAS (ADAS) is estimated by Frost & Sullivan to reach 143 million Euros by 2015, primarily due to the increased demand for safety and the effort of premium car makers to differentiate their cars based on safety.
“Maps can give a look ahead capability for existing sensors, enhancing the environmental sensing capabilities of existing active safety systems,” notes the analyst of this research. “Digital map-enabled ADAS can reduce traffic jams, and improve road safety by reducing road accidents.” These factors can reduce the social costs related to road safety in Europe. A navigation system alone can perform the function of a safety system in cars. This gives rise to a gamut of application possibilities as its use, thus far, has been purely restricted to being a comfort and convenience feature.
Map-based DAS Offers All Stakeholders Excellent Revenue Generating Potential
Preventive safety applications require advanced levels of accurate map data. However, current levels of map information are either inadequate or inaccurate. This creates obvious hurdles to the efficient functioning of preventive safety applications. “VMs have to ensure that the systems perform effectively even in case of wrong data input from the map sensor,” cautions the analyst. “The liability risks related to systems involving map information is one factor that will restrain their uptake.”
Promoting end-user awareness and implementing proper legislation to protect the interests of VMs and their suppliers would increase the number of solutions offered by them. In turn, this would push uptake rates accompanied by a decline in prices. “In a market grappling with the economic downturn, map-based DAS offers the prospect of excellent revenue growth for all stakeholders, including public authorities,” says the analyst. “Even though challenges abound, initially, luxury VMs will start focusing on these systems as they offer the best possible solution to achieving intelligent transportation on European roads.”
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