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How Britain Shops: Food 2009
Verdict Research Limited, July 2009, Pages: 110
How Britain Shops Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines, who shops for Food & Grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy
Scope:
- A thorough analysis of the way customer shop in the Food & Grocery sector, complete with profiles of the following retailers:
- Aldi, Asda, The Co-operative, Iceland, Lidl, Marks & Spencer, Morrisons, Sainsbury, Somerfield, Tesco, Waitrose
- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.
- Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.
Highlights:
Price has jumped back to the top of the consumer agenda. After several years of declining importance, the proportion of shoppers mentioning price as a driver of loyalty to a retailer has risen significantly. In fact it has now moved back above range and convenience to become the most important factor.
Consumers are shopping around more than ever. With consumer confidence plummeting and shoppers taking more care of their finances, they are being motivated to visit more retailers to search out the best value.
The main user share of the Big Four has fallen. The likes of Aldi, Iceland and Waitrose are expanding their space and offering consumers more targeted offers, centered around price or premium foods, as an alternative to the broader offers of the Big Four. In the current climate of consumers shopping around, this is proving extremely successful.
Reasons to Purchase:
- How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers and find out where they also shop at.
- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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