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2009 U.S. Doll, Toy & Game Manufacturing Industry Report

Barnes Reports, March 2009, Pages: 103


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The U.S Doll, Toy & Game Manufacturing Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including dolls, doll clothing, stuffed toys, electronic games, and board games.

Industry Definition and Related Industries

NAICS 33993: Doll, Toy & Game Mfg.

This industry comprises establishments primarily engaged in manufacturing dolls, toys, and games, such as complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic), hobby kits, and childrens vehicles (except metal bicycles and tricycles).

Related Industries
- Toy & Hobby Stores
- Department Stores
- Warehouse Clubs & Supercenters

U.S. Census Categories

NAICS 33993 Doll, Toy and Game Mfg. is
100% comparable to SIC 3942 Dolls and almost comparable to SIC 3944 Games, toys, & childrens vehicles

Sub-Industries
- Electronic games and toys
- Board games, puzzles, and models, except electronic
- Toy guns
- Toy musical instruments
- Toy trains, airplanes, and automobiles
- Airplanes, toy
- Automobiles and trucks, toy
- Trains and equipment, toy: electric and mechanical
- Dolls and stuffed toys
- Dolls and doll clothing
- Clothing, doll
- Doll parts
- Dolls, except stuffed toy animals



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