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Navigation for the App Generation
SBD, Aug 2009, Pages: 22
This report provides an overview of the OE, PND and Smartphone navigation market across Europe. It focuses more on navigation apps for Smartphones and analyses the various options available to users in order to understand the changing consumer attitude towards navigation. The report also discusses the impact of app stores on the in-car navigation market.
The navigation industry has undergone dramatic changes particularly with the adoption of Smartphone navigation from mainstream consumers, or what SBD deems as the “app” generation. This report analyses the costs and popularity of the Smartphone navigation market and how that will impact on established portable and embedded systems.
- The navigation landscape
An overview of the OE embedded and PND markets before introducing the key changes in the Smartphone navigation industry.
- Dawn of the navigation app era
The story of how software suppliers and PND manufacturers have introduced navigation applications for Smartphones.
- Meeting the demands of the app generation in the car
Understanding how changes in user attitudes will affect future navigation devices in the car.
With the integration of GPS modules into mobile phones and the introduction of application (app) stores, consumer attitude towards navigation is changing. The number of navigation apps is growing quickly and consumers now have the freedom to purchase and download the app (software) of their choice to their existing Smartphones.
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