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Navigation Research Stream + 1 FREE Consultancy Day (Includes Market Trends, Technical Trends, Sales Forecast and Feature Database)
SBD, June 2009
Ensure a future with connected navigation services
The main trends and business models for the future of the navigation market As the automotive and navigation industry continues a “try-anything” approach to its systems and services, it has become increasingly difficult to differentiate between short-term fashion trends and long-term sustainable
strategies.
In its latest navigation research, the author analyses these approaches and indentifies which are most likely to succeed in improving the navigation experience for the driver. This provides the industry with crucial knowledge to prioritise future designs, ensure consumer satisfaction and gain competitive information.
This Navigation research stream provides an end-to-end analysis of the evolving navigation market across Europe addressing the rapidly growing interest in connected services within the PND and Smartphone market and its potential impact on the future for in-car navigation systems.
The Navigation research stream includes the following four deliverables:
- Market trends report - navigation for the “app” generation
- Technical trends report - an end-to-end analysis of connected navigation services
- Sales forecasts - 5 year sales forecast for OE navigation system sales by manufacturer, supplier and geographic criteria
- Feature database - detailed benchmarking tool on the business models and connected services for OE, PND and smartphone navigation systems
Navigation for the App Generation
This report provides an overview of the OE, PND and Smartphone navigation market across Europe. It focuses more on navigation apps for Smartphones and analyses the various options available to users in order to understand the changing consumer attitude towards navigation. The report also discusses the impact of app stores on the in-car navigation market.
An End-To-End Analysis of Connected Navigation Services
The automotive industry is actively developing a range of connected services for embedded navigation systems in an effort to remain competitive with PNDs and Smartphone navigation systems. However, vehicle manufacturers face a range of inter-related decisions on the design of their in-car system, the architecture of the off-board servers and the business model. This report provides an end-to-end analysis of connected navigation services and highlights the various technical options available to vehicle manufacturers. The report also examines the potential solutions, identifies the benefits and limitations of each approach and provides the author’s view of the future.
European Navigation Sales Forecast
Five year sales forecast for OE navigation system sales by manufacturer, supplier and geographic criteria. The sales forecasts help determine growth over the next five years for the navigation market with additional information on embedded navigation systems such as the variations between low-cost and high-end functionality.
European Navigation Feature Database
The OE navigation market is now evolving quickly with the entrance of integrated PND and mobile phone solutions in this sector. It has also become important for vehicle manufacturers to keep track of the trends in the PND and smartphone navigation markets, especially connected services. Hence in 2009's database, the author has included key features and services being offered to customers of the PND and smartphone navigation markets. In addition to connected services, the database also includes enhanced map features on PNDs and the different business models used for smartphone navigation.
* When you purchase the entire Navigation research stream, the author gives you the added benefit of a FREE day of consultancy time with Telematics experts. This means that you can make full use of the independent expertise and knowledge – ideal for securing additional competitive advantage. *
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Also available
An End-To-End Analysis of Connected Navigation Services 2009
European Navigation Feature Database
Navigation for the App Generation
European Navigation Sales Forecast
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