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Malaysia Tourism Report Q3 2009
Business Monitor International, July 2009, Pages: 59
The Malaysia Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's tourism industry
Steady start to 2009 arrivals
Tourist arrivals to Malaysia were up slightly over the first quarter of 2009, at 5,460,184. March was a particularly strong month for tourist arrivals, with arrivals from Brunei up by 61.8% and Iran up by 47.4%.
Despite the steady start to visitor arrivals in 2009, the analyst remains downbeat on the near-term outlook for Malaysia’s tourism sector. We share the caution of Prime Minister Najib Tun Razak (who is also Minister of Finance), who has said he expects tourist arrivals to fall by at least 9% this year due to the global economic slowdown and ongoing regional security concerns. We now have to add swine flu (the H1N1 virus) to this list of potential threats. BMI shares Najib’s caution and we have downgraded our forecast for this year’s tourist arrivals accordingly during the first quarter.
Focus on health tourism
In June 2009, state news agency Bernama reported that the Malaysia Tourism Promotion Board (MTPB, Tourism Malaysia) is embarking on a three-year project to collect market data on health tourism, as the country seeks to increase the number of people visiting the country for medical treatment.
The same month, a report by Travel & Tourism News Middle East underlined the increasing importance the state is giving to health tourism. The report quotes Minister of Health Datuk Seri Liow Tiong Lai as saying that health tourism generated about US$85mn in revenue over 2008 and treated 370,000 foreign patients. The government is expected to draw up a proper legal framework to regulate the health tourism industry soon.
Challenging Operating Environment For Tourism Companies
The current global economic slowdown is providing a challenging backdrop for companies operating within the Malaysian tourism industry at present. Hotel occupancy rates across the country are falling and domestic airline Malaysia Airlines recently posted its first operational loss since 2006.
Although steps have already been taken to downgrade its forecasts for tourist arrivals and revenues for 2009, we will continue to monitor the situation in Malaysia to see if any further changes to our forecasts are necessary.
Addition Of Coverage On Swine Flu
In May 2009, Malaysia confirmed its first case of swine flu (the H1N1 virus). Towards the end, added is coverage of swine flu to our existing coverage of avian flu. More information can be found on pages 39-40 of this report.
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