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The Food & Drink Market in Romania

Food For Thought, May 2013, Pages: 800

Romania - The Food and Drink Market, 20th Annual 2009/2010 edition

Includes free access to continuous updating online

Basic Coverage
This report features complete volume and value market demand data for all products for 2003, 2007 and 2008, and forecasts for 2009, 2010 and 2011. Company market shares and brands are provided for all product markets for 2009 (and continuously updated online).

"Get Complete Hard Data Coverage of All Food and Drink Markets"

The 60-page Executive Summary in this country report provides demand and supply market analysis covering 30 product group areas such as Frozen Foods, Dairy Markets or Ready Meals. In the Full Report, this data is broken down into well over 100 products.

This hard data report covers the entire food and drink market. A uniform product definition is applied to all markets, enabling all individual markets to be compared and assessed (size, growth, per capita consumption and expenditure, competitive environment, etc.).

The uniform product definition applied is: "All products sold for final human consumption, in retail, foodservice and artisanal markets (own-produced for own sale, e.g. bakers), thus excluding industrial and intermediate consumption and auto-consumption."

"A Wide Range of Food and Drink Markets Are Covered"

An unrivalled hard data compilation of the entire food and drink market is provided. Altogether 146 product markets are covered (see Product List), comprising 114 single product markets and 32 product groups such as "Ready Meals" grouping the relevant single product markets.

“Wide-ranging In-Depth Data Coverage”

146 Products
114 Individual Product Markets plus 32 Product Groups, or 146 Product Markets altogether.

583 Companies:
Altogether 583 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).

944 Company Market Shares:
Altogether 944 company market shares by product and country (can very slightly with continuous updating).

Mergers and Acquisitions:

Data tables continuously updated with online subscription. M&A listings e-mailed regularly and provided free online. Product markets affected are specified.

Own Label
Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product.

Major Brands
Major brands listed by country, product, holding or independent companies and subsidiaries.

Supporting Annexes:
Several supporting annexes such as exchange rates, population and pet data, company abbreviations (occasionally used in tables for space reasons), etc. are available free online.

And for Each and Every Product Covered

Retail, Foodservice and Total Demand:
Total and per capita, volume and value, for 2003, 2007 and 2008 Country rankings by market size, by growth, and by per capita consumption and expenditure provided.

Demand Trends:
2003-2008 growth by total product market, and volume and value (both by real % growth and by actual volumes and values).

Forecast Growth:
2009, 2010, and 2011 Forecast Volume and Value Markets for all Product Markets, (both by real % growth and by actual volumes and values).

Company Market Shares:
944 company market shares by product, country and region in July 2009 (continuously updated online), are presented by product market, identifying the market leaders by product market.

Company Profiles:
All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.

Deliverables

Edition: Continuously updated to preceding month. Estimated 700 to 900 pages.

Online Subscription:
Online access to the underlying, continuously updated, food & drink markets database provided up until annual update (approximately March each year).

Presentation:
The printable report is produced at time of order from the continuously updated database, and consists essentially of hard data provided in the form of detailed graphs, charts and data tables.

Electronic Support PDF:
The standard pdf report delivered by e-mail can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc.

Electronic Support Excel (xls):
Available online with the subscription. Recommended to download selected parts as required rather then the whole report, owing to the size of files concerned. Also ensures latest data is downloaded. If more then one country ordered, data can be combined online.

Supporting Data:
Several annexes are provided online such as exchange rates, human, dog and cat population, company abbreviations used in various tables, etc.

Each country report runs from about 700 to 1000 pages.

EXECUTIVE SUMMARY

1. INTRODUCTION
1.1 Brief Summary
1.2 Key Country and Market Data
1.3 The Total Food and Drink Market
1.4 Market Size and Growth by Product Group
1.5 Market Size by Process
1.6 Market Growth by Process
1.7 The Top-10 Companies
1.8 The Total Retail & Foodservice Markets
1.9 The Top-50 Companies in the All Food & Drink Market

2. PRODUCT MARKET ANALYSES
For each of 32 product markets, 2-page summaries are provided (64 pages altogether):
1. Total Market and Share of Individual Products
2. Market Growth by Value in Euros/US Dollars and Percent
3. The Top-10 Companies
4. The Total Retail and Foodservice Markets
Product Market Analyses are provided for:
2.01 Baby Foods
2.02 Bakery Products
2.03 Canned Products
2.04 Cheese
2.05 Confectionery
2.06 Dairy Products
2.07 Dehydrated Products
2.08 Desserts
2.09 Dressings And Condiments
2.10 Alcoholic Drinks
2.11 Hot Beverages
2.12 Soft Drinks & Juices
2.13 Fresh And Processed Fish
2.14 Fresh Products
2.15 Frozen Foods
2.16 Fruits
2.17 Fresh And Processed Meat
2.18 Fresh Meat
2.19 Processed Meat
2.20 Edible Oils And Fats
2.21 Petfoods
2.22 Potato & Potato Products
2.23 Jams & Spreads
2.24 Ready Meals
2.25 Sauces
2.26 Savoury Snacks
2.27 Sweet Snacks
2.28 Soups
2.29 Vegetables
2.30 Pasta & Pasta Sauces

MAIN REPORT
- Foreword, including methodology and key definitions

1. DETAILED TABLE OF CONTENTS
See www.fft.com for detailed table of contents by country (approximately 80 pages)

2. SUMMARY TABLES
Total Market Expenditure by Product , 2003
Total Market Expenditure by Product , 2008
Retail Market Expenditure by Product, 2008
Foodservice Market Expenditure by Product , 2008
Total % Expenditure Growth By Product, 2003-2008
Consumption Per Capita % Growth By Product, 2003-2008
Retail Market Shares by Product and by Value, 2008
Foodservice Market Shares by Product and by Value, 2008
Retail Market Shares by Product and by Value in Total Country Market, 2008
Foodservice Market Shares by Product and by Value in Total Country Market, 2008

3. PRODUCT MARKETS
For EACH of the 146 product markets listed, the following 4-page sections are provided:

1.0 PRODUCT "X" (see following product list)
- Summary
- Summary Flowchart of Major Suppliers, Demand and Distribution Channels
- Introduction
- Detailed Product Definition, including local market particularities
- Strategic Assessment: Comparative 25-country (North America and Europe) average data for all market data below provided.
- 5-year regional real annual % value forecasts, 2003-2008
- Market Demand and Forecasts
Total Market Volume
- Retail, Foodservice and Total Demand, 2003, 2007 and 2008
- Total Demand Forecasts for 2009, 2010 and 2011
- Per Capita Consumption, Retail, Foodservice & Total, 2008
Total Market Value (in Euros or US dollars)
- Retail, Foodservice and Total Demand, 2003, 2007 and 2008
- Total Demand Forecasts for 2009, 2010 and 2011
- Per Capita Expenditure, Retail, Foodservice & Total, 2008
- Market Supply 2009 (updated monthly online)
Company Profiles
- Holding Company Market Shares (see description for no. cited)
- Who Owns Whom: Key Local Subsidiaries by product identified
Distibution Channels
- Branded, Unbranded, Own Label and Artisanal shares
Major Brands
- Major brands listed by (1) Product and (2) by Company and Subsidiary

146 Product Markets List
(A complete alphabetic product market list with full definitions is available online)
No. Product Name
1.0 All Flour & Bakery Products
1.1 Flour (retail only)
1.2 Bread products
1.3 Crispbread
1.4 Industrial pastry
1.5 Biscuits
1.6 Frozen pastry products
1.7 All Pasta
1.71 Fresh Pasta
1.72 Dry Pasta
2.0 All Other Cereals
2.1 Rice
2.2 Breakfast cereals
3.0 All Sugar & Sweeteners
3.1 Sugar
3.2 Artificial sweeteners
4.0 All Preserves
4.1 Jams & marmalade
4.2 Honey
4.3 Other sweet spreads
5.0 All Confectionery & Snacks
5.1 Sugar confectionery
5.11 Chewing gum
5.12 Other sugar conf.
5.2 Chocolate confectionery
5.21 Chocolate countlines
5.22 Other chocolate conf.
5.3 All Savoury Snacks
5.31 Nuts
5.32 Savoury biscuits
5.33 Extruded snacks
6.0 All Fruits & Vegetables
6.1 Fresh fruit
6.2 Canned fruit
6.3 Frozen fruit
6.4 Fresh vegetables
6.5 Canned vegetables
6.6 Frozen vegetables
6.7 Chilled vegetables
7.0 All Potato & Potato Products
7.1 Fresh potatoes
7.2 Potato crisps
7.3 Frozen potato
7.4 Dehydrated potato
8.0 All Dairy Products
8.1 Liquid milk
8.2 Cream
8.3 Yoghurt
8.4 Condensed milk
8.5 Powdered milk
8.6 Fresh cheese
8.7 Natural cheese
8.8 Processed cheese
8.9 Eggs
9.0 All Desserts & Ice Cream
9.1 Ice cream
9.2 Chilled dairy desserts
9.3 Powdered desserts
10.0 All Oils & Fats
10.1 Butter
10.11 Butter (Standard)
10.12 Other dairy spreads
10.2 Margarine
10.21 Margarine (Standard)
10.22 Other non-dairy spreads
10.3 Edible oils
10.31 Olive Oil
10.32 Other edible oils
10.4 Cooking fats (retail only)
11.0 All Dressings & Condiments
11.1 Mayonnaise
11.2 Salad dressings
11.3 Ketchup
11.4 Vegetables in Vinegar
11.5 Mustard
11.6 Table salt
11.7 Herbs & spices
11.8 Vinegar
12.0 All Soups & Sauces
12.1 Canned & cartoned soup
12.2 Dehydrated soup
12.3 Frozen soup
12.4 All Canned & Cart. Sauces
12.41 Canned tomato
12.42 Tomato concentrate
12.43 Pasta sauces
12.44 Other canned sauces
12.5 Dehydrated sauces
12.6 Bouillon cubes
13.0 All Fresh & Processed Meat
13.1 All Fresh Meat
13.11 Beef
13.12 Pork
13.13 Mutton
13.14 Poultry
13.15 Other
13.2 All Processed Meat
13.21 Canned meat
13.22 Frozen convenience meat
13.23 Cured meat
13.24 Bacon & ham
13.25 Delicatessen products
14.0 All Fresh & Processed Fish
14.1 Fresh fish
14.2 Canned fish
14.3 Frozen fish
14.4 Other processed fish
15.0 All Ready Meals
15.1 Canned pasta
15.2 Canned ready meals, excl. Pasta
15.3 Dehydrated ready meals
15.4 Frozen pizza
15.5 Frozen ready meals
15.6 Chilled ready meals
15.7 Sandwiches
16.0 All Hot Beverages
16.1 Bean & ground coffee
16.2 Soluble coffee
16.3 Coffee substitutes
16.4 Black tea
16.5 Herbal teas
16.6 Powdered choc. & malted drinks
17.0 All Soft Drinks & Juices
17.1 Mineral water
17.2 Soft drinks
17.3 All Fruit Juices & Drinks
17.31 Fruit juices
17.32 Fruit drinks
17.4 Squashes & concentrates
17.5 Health & sports drinks
17.6 Ice Tea
18.0 All Alcoholic Beverages
18.1 Beer
18.2 All Wine
18.21 Still wine
18.22 Sparkling wine
18.3 Aperitifs & Spirits
19.0 All Baby Foods (retail only)
19.1 Baby jars
19.2 Baby milks
19.3 Other baby foods
20.0 All Petfoods (retail only)
20.1 Canned cat food
20.2 Canned dog food
20.3 Dry/semi-moist cat food
20.4 Dry/semi-moist dog food

5. MAJOR BRANDS AND "WHO OWNS WHOM"
- Major Brands By Product
- Major Brands By company

583 Holding, independent and subsidiary companies are mentioned in this report, together with their market shares and major brands by product and country. This list can vary slightly as all reports are produced at time of order from the continously updated online database.

- ABF
- Acvares
- Agricantus
- Agricola Intl.
- Agrimor
- Agroclip Fagaras
- Agroexport
- Agroind Baneasa
- Agroindus-triala
- Agrolimen
- AKZO
- Al Sahib
- Albalact
- Alexan-drion
- Alexandria
- Algida
- Alimenta Bacau
- Alka
- Aluta
- AMT Austria
- Andros
- Anheuser- Busch InBev
- Antefrig
- Apemin Dorna
- Apimond
- Ardealul Carei
- Ardovries
- Argus
- Armedica Tg-Mures
- Artifex
- Ashton Canning
- Asil2000
- Astese
- Atiki
- Aurelius
- Avias Sibiu
- Avicola Bacau
- Avicola Baneasa
- Avicola Brasov
- Avicola Buftea
- Avicola Buzau
- Avicola Codlea
- Avicola Constanta
- Avicola Crevedia
- Avicola Dumbraveni
- Avicola Galati
- Avicola Pitesti
- Avicola Vaslui
- Bachus Buzau
- Bachus Dolj
- Bahlsen
- Bahlsen Süßwaren
- Balocco
- Barilla
- Barilla Alimentare
- Barranco
- Barry Callebaut
- Bauturi Vaslui
- Bega Pan
- Beker & Co
- Bel
- Belin Poznan
- Belvédère
- Benoit
- Berceni
- Bere Alutus
- Bere Azuga
- Bere Chitila
- Bere Cimpeni
- Bere Delta Tulcea
- Bere Galati
- Bere Giurgiu
- Bere Malt Oradea
- Bere Margineni
- Bere Mures
- Bere Rahova
- Bere Romania
- Bere Sadu
- Bere Satu Mare
- Bere Scornicesti
- Bere-Malt Bistrita
- Bereket Gida
- Bereta
- Berralbac
- Besnier
- Best Impex
- Bestfoods
- Biars
- Biborteni
- Biscuits Powt
- Bolton
- Bonduelle
- Bonito Salmar
- Borges Pont
- Boutet-Nicolas
- Brau Uni-on Románia
- Brenac
- Brenox Trading
- Brown- Forman
- Brueggen
- Bucium
- Bucovina
- Buitoni
- Bulto
- Bunge
- Burton Biscuits
- Business
- Cadbury
- Café do Brasil
- Cafe do Brazil
- Campari
- Campbell Soup
- Campofrío Foods
- CapVest Equity
- Carbac
- Cargill
- Carlsberg
- Carmeco
- Carnig
- Caroli Prod
- Carpimez
- Cassa Torandella
- Cast Comex
- Cebeco
- Cecab
- Centrala Delta
- Cereal Holding
- Cereol
- Ceres Vrancea
- Cerna
- China Natl Cereals
- Chipita
- Chiquita
- Chiquita Brands Intl
- Chivas Brothers
- Choukri Hamasoi
- Cia Brazil
- CIB
- Cibela
- CiCo
- Citterio
- CNP
- CO.R.EX.
- Coca-Cola
- COFCO
- Columbia Gold
- Combinatul Apicol
- Comercial Gallo
- Comsuin Braila
- Comtec
- Comtim-carnex
- Comtom Tomesti
- Condemar
- Conserve Buftea
- Conserve V. Munte
- Constanta
- Consum Co-op Braila
- Contec
- Cookies World
- Coop. Orensanas
- Copimex
- Covalact
- Covis
- CPC Romania
- CPW
- Cramele Prahova
- Cream Line
- Cremonini
- Cresing
- Cristalina Vatra
- Cyprimus
- DNrta
- Dahli Kuchen
- Danish Crown
- Danone
- Dansk Tyggegum.
- Danubiana
- Daphne
- Daviole Campari
- Dayen
- Del Monte Europe
- Delacre
- Delhaize
- Delta Ice Cream
- Deltalact
- Dethleffsen
- Diageo
- Diodato Ferraioli
- Dobrogea
- Dodoni
- Dokia Trading
- Dole
- Douwe Egberts
- Ecodelta
- Edelweiss
- Elcom
- Elite Intl
- Elledi
- Eru
- Espina
- Eswaran Brothers
- Euro Food Prod
- Eurocom
- Eurofruct
- European Drinks
- Expresso Coffe
- Extra Sib
- F & P
- F-ca de Zahar Bod
- Fabrica Cosnita
- Family Frost
- Fares SA
- Farm Frites
- Feleacul
- Ferrero
- Final-realm
- Fito-terapia
- Flores Orastie
- Floriol
- Fofo Intl
- Food SRL
- Foodtown
- Fresh Del Monte
- Friesland-Campina
- Frosta
- Fructexport
- Fructus Romanati
- Fyffes
- Galletti
- Gallina Blanca
- Geen Brands
- GEP
- Gerola
- GFI Europe
- Glincarn
- Globus
- Golden Nectar
- Gouda
- Granaria
- Grupo Gallo
- Grupo SOS
- Hahne
- Halewood
- Hame Babice
- Harmopan
- Heidi Chocolat
- Heidi Romania
- Heineken
- Heinz
- Heristo
- Hexal
- Hijos de Borras
- Hipp
- Hochland
- Hort Con Suc
- Horticons
- Horting
- IIL Suceava
- IIL Tg Mures
- Imperial Corabia
- Indflores Oradea
- Industrial-Conserv
- Inter Com
- Inter Invest
- Inter-snack
- Interbrew Efes
- Intercon
- Interind.
- J. Suchard Figaro
- Jafko
- Kamis
- Kandi-Excelent
- Kandia-Excelent
- Karom Drinks
- Katselis
- Kaufmann
- Kaviar House
- Kellogg
- Kent Giga
- KFI
- Kilindro-miloi
- Knabber-artikel
- Kondratov
- Kotànyi
- Kraft Foods
- Kraiten Perla
- La Bianca
- La Festa
- La Vache qui Rit
- Lacta
- Lactag
- Lactalis
- Lactis
- Läderach
- LaDorna
- Lambertz
- Lapte Arad
- Laptelui Constanta
- Laptelui Harghita
- Lavazza
- Lazzaroni
- Leader Intl
- Legume Buzau
- Leguvas
- Linco
- Lipton
- LMA
- Lodato Genaro
- Lorenz Snack
- Lucis
- Ludus Holdings
- LVMH
- M.P. Dim-bovita
- M.P. Dolj
- M.P. Iris
- Maabarot
- Malita
- Marea Neagra
- Margarom
- Mars
- Maspex
- Mate-schitz
- Mateescu Impex
- Maxims Food
- McCain
- Mead Johnson
- Meggle
- Melin
- Meta-grimex
- Metaxa
- Microrom
- Miercurea Clue
- Mihai Cosor
- Milupa
- Miorita
- Mobipan
- Moët Hennessy
- Mopan
- Mopariv
- Morarit Braila
- Morarit Slobozia
- Moravia Frost
- Müller
- Müllers Mühle
- Muntenia
- Muntenia Invest
- Murfatlar
- Natta-chote
- Natural Best
- Naturalia
- Navodarul Calafat
- Nectar Pascani
- Nectar SA
- Negro 2000
- Nepold
- Nestlé
- Nestlé Purina
- Norway Foods Eur.
- Nova Brazilia
- Nutrexpa
- Nutricia
- Ocean Fish
- OEP
- Oetker
- Oleatim
- Olitalia
- Oltchim
- Orizicola
- Orkla
- Orkla Foods Romania
- OTC Pharma
- Overseas 2000
- P&G
- Palicao
- Pan Group Craiova
- Panbac
- Panciu
- Panegrano
- Pangran
- Panificatie Postvarul
- Papado-poulos
- Para-metros
- Parmalat
- Pasta Granoro
- PCSB Bradet
- Pdvinalco Cluj
- Peace Canning
- PepsiCo
- Perfetti
- Perla
- Perla Covasnei
- Perla Harghitei
- Perla Tirnavei
- Pernod Ricard
- Pescaris
- Pescarul
- Pescogal
- Pesticom
- Pestom
- Petra Cominpex
- Pfeifer & Langen
- Piatra Neamt
- Piscicola Arad
- Piscicola Calarasi
- Piscicola Jurilova
- Piscicola Zau
- Plafar
- Plevnei
- Plovdivsca Konserva
- Podravka
- Posta-varul
- Powels
- Power Horse
- Prahova Wine
- Prim
- Prodal 94
- Prodlact
- Prodlacta
- Prutul
- Qari Abdul Rahim
- Quadrant Amroq
- Rauch
- Real Conserven
- Reh-Kendermann
- Remedia
- Remia
- Rémy Cointreau
- Reviva Cluj
- Reybier Fromages
- RGS Trading
- Riccadonna
- Richter & Greif
- Rieber
- Rieni Drinks
- Rio Sofdrinks
- Riso Gallo
- Ro Star
- Roclip Fagaras
- Roermont
- Roleski
- Rom Suin Test
- Romanian Drinks
- Romaqua Borsec
- Rombis Giurgiu
- Romflores
- Rompesco
- Romsilva Regia Padur
- Rosiori
- Rotina
- RPC
- Ruhm
- S&A Intl
- Sab Rádáuti SA
- SABMiller
- Sagita
- Salrom
- San Marco Groningen
- Sano Vita
- Sara Lee
- Sardes Trade
- Saront
- Saupiquet
- SC Arcina SA
- SC Ardealul SA
- SC Fulger SA
- SC Regina Srl
- SC Zimbru SA
- Scandia Romana
- Scandia Sibiu
- SCB
- Schenk es Tarsai
- Schinken Production
- Schrolder
- Scotti
- Scrl Bloc
- Semprevit
- Senator Trade
- Serdika Montana
- Seromgal
- Severina
- Sicomed Bucuresti
- SigmaBleyzer
- Smile Food
- Socona BP Tunis
- Solaris
- Sonac
- Soroli Cola
- Spak
- Spicul
- Spicul Arges
- Spicul Rosiori
- Squibb
- Star Foods RO
- Stiki Starl Nancy
- Stollen-verk
- Stollwerck
- Stork Service
- Strauss- Elite
- Sucors
- Südzucker
- Suinprod Covasna
- Suinprod Munteni
- Sulina
- Sunrise Group
- Superpast
- Supreme Chocolat
- Suzanne
- Tami 2
- Taralluci
- Tenerezze
- Term-Co RT
- Tesco
- Theo Wellen
- Titan
- Tofan
- Tomis
- Tracika Rom
- Traian One
- Trei Stejari
- Trimus Prod
- Tropikana
- Tulco
- Tulip
- Twinings
- Tymbark Maspex
- Ulcom Slobozia
- Ulker
- Unilever
- Union Kaffee
- Unirea
- United Distillers
- Uranus
- Utim
- Valahia Comimpex
- Vamvalis
- Van den Berghs
- Van Der Laam
- Van Melle Nederland
- Vascovin
- Vatra Dornei
- Vegras Olpo
- Vel Pitar
- Veliero
- Vermatta
- Victoria
- Vinalcool Alba
- Vinalcool Arad
- Vinalcool Arges
- Vinalcool Bacau
- Vinalcool Bihor
- Vinalcool Iasi
- Vinalcool Silvania
- Vincon Vrancea
- Vinvico Constanta
- Vivartia
- VK Mühlen
- Walter Von Eitzen
- Wiemma
- Wm Grant
- Woodmans Foods
- Wrigley
- Xifias
- Yba Botosani
- Yildiz
- Yiotis
- Yoka Kurtovo
- Yphantis
- Zahar Calarasi
- Zahar Teius
- Zaharul Buzau
- Zaharul Carei
- Zaharul Corabia
- Zaharul Ludus
- Zaharul Navodari
- Zaharul Oltenita
- Zaharul Podari
- Zaharul Romanesc
- Zaharul Sascut
- Zaharul Timisoara
- Zalec Lechinta
- Zamur Tg-Mures
- Zanae Nikoglou
- Zarea

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