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2009 Worldwide Marketing Consulting Services Industry Report

Barnes Reports, July 2009, Pages: 104


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The Worldwide Marketing Consulting Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, including United Kingdom, France, Germany, Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South Africa. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including franchising consulting, merchandising consulting and sales consulting.

Industry Definition

NAICS 541613: Marketing Consulting Services. This industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Related Industries
- Management Consulting
- Human Resources Consulting
- Industry Specialist Consulting

U.S. Census Categories
NAICS 541613 - Marketing Consulting Services is almost comparable to:
18% of SIC 8742 - Marketing Consulting Services

Sub-Industries
- Marketing consulting services
- Distribution channels consultant
- Franchising consultant
- Merchandising consultant
- New products and services consultants
- Sales (including sales management) consultant



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