|
|
 |
|
Viewing report
|
|
|
|
Credit Card Usage by the Polish, Russian and Romanian communities in the US
Global Advertising Strategies, Aug 2002, Pages: 24
The survey shows that credit card services are widely used among all three communities - on average about 84% possess at least one credit card. Visa is the most popular type of credit card among Russians and Romanians, whereas Poles prefer Master Card. The survey suggests that each group has its own pattern of preferences in credit card features, such as low APR, no annual fee, large grace period and no balance transfer fee.Despite the obvious popularity of credit cards, on average across the three groups only 26% think that there is enough information about them on the market. The survey compared each group’s receptiveness of various means of information delivery identifying the most efficient one, and also determined the most popular ways of applying for a credit card specific to each group.
The study reveals the demand on credit card services, determines preferred ways of applying for a credit card inherent to each community, assesses availability of information about credit cards on the market, identifies the most attractive credit card features for each community, and indicates the most efficient means of information delivery pertinent to each community.
The collected data also suggests certain shortcomings of credit card providers (CCPs) in marketing to the ethnic communities, which often means that these lucrative markets are overlooked. The survey is aimed at aiding marketers in market research and in choosing the right strategy for targeted ethnic campaigns.
Customers who bought this item also bought
What Consumers Want: Cards in US 2010
Evolution in Consumer Payments Behavior: How the Durbin Amendment and the Economy Are Driving Payments Change
Payment Metrics: Consumer Attitudes towards and Usage of Traditional and Emerging Means of Payment in the UK
Card Protection Metrics: Consumer Approaches to Card Protection Insurance in Europe
Insurance and Assistance linked to Payment Cards and Bank Accounts in Northern and Central Europe
Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs
Payment Cards - Global Outlook
Debit Cards - Global Strategic Business Report
Debit Cards as Profit Drivers - 4th Edition
2009 Top Credit Card Banking Business Process Outsourcing Vendors, Black Book Survey 2009 Results
|
|
|
|
