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Supplying Fiat
SupplierBusiness, Aug 2009, Pages: 103
The last few months have underlined the importance of the OEM customer base of each supplier for medium- and long-term strategic success. This report, as a part of the Supplying OEMs series, provides guidance and insight into the OEM's strategic position on the purchasing side.
- OEM's current standing
- Production strategy (Locations, Platforms,etc)
- Procurement spending and organisation
- Levels of vertical integration
- Biases in supplier selection
- Business practices regarding pricing and quality
- R&D Spending and focusings
- Modules and systems outsourcing policy
- Forward Model Programs
- SWOT Analysis of Supplying the OEM
After having provided an overview on the current standing of the OEM with regards to various aspects including sales, financial performance, product line-up and the macroeconomic environment, the report analyses the production strategy of the car maker going through the operations, revealing where volumes are expected to occur at a geographical and program level and deciphering the car maker's platform strategy. The core topic is the analysis of the car maker's purchasing strategy with a focus on the most critical areas of the interface with its supply base involving supplier selection, price policy, quality approach, R&D and modules and systems.
Based on original research and SupplierBusiness' well–established surveys of working experiences with OEMs over the last few years, the report also provides the opportunity to grasp how current suppliers rate OEMs about a complete range of aspects that really matter to the supply base.
The report includes the SWOT analysis of supplying the OEM along with IHS Global Insight's much respected Forward Model Programs and a list of the major suppliers by component sector.
Thanks to its added value and unique insight, the report is a must for those suppliers looking to re–optimise their customer portfolio in light of the major changes currently underway in the global automotive sector
Background to this research
After having completed one of the most challenging turnarounds in automotive history, Fiat now is benefitting from scrapping schemes thanks to the strong bias of its product portfolio towards lower segments of the market. Fiat's supremo, Sergio Marchionne has been hunting for bargains and was able to finalise an alliance with bankrupt Chrysler. The Italian automaker now has to address several critical issues, including the turnaround of its North American partner and the rationalisation of production facilities in Italy. In addition it must refresh its product portfolio, despite development delays as a result of the economic downturn.
On the purchasing side, major changes have been evident to Fiat's strategy since it dissolved its joint-venture with GM. The 'Global Sourcing' approach, one of the central planks of the car maker's approach to procurement in the GM-Fiat era, has been effectively replaced by global partnerships with those suppliers which are able to supply Fiat plants worldwide and are willing to expand their footprint to best-cost countries when needed. Fiat's relations with suppliers have improved significantly and suppliers acknowledge Fiat is a much more attractive car maker compared to three years ago. However some old bad habits remain – in areas such as payment terms and quality, for example.
As a special feature this report includes a special section focused on the recent alliance with Chrysler and on the potential implications this could have on the traditional supply base of the Italian car maker as well as on the North American supply base.
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