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The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In France
Datamonitor, July 2009, Pages: 85
74% of French consumers believe that they are currently living in a recession. This is indicative of an intensifying recessionary mindset influencing consumer behavior. Symptomatic of falling consumer confidence is the fact that more than one third of French consumers experienced falling job security and almost two thirds falling confidence in the housing market in 2008-09.
Scope
- Detailed analysis documenting French consumers recessionary mindset and how this influences perceptions about current and future prospects
- Insights highlighting how the economic downturn has affected perceived quality of life, emotional wellbeing and financial security in Franc
- In-depth analysis of French shoppers changing price sensitivity, value consciousness and attitudes towards private label across 4 major FMCG sectors
- Countries and categories covered: France; food and non-alcoholic beverages, alcoholic beverages, personal care and household care
Highlights of this title
55% of French consumers feel that their lifestyle has been impacted by the recession. Suddenly, they have been forced to re-evaluate their spending, including where they do their grocery shopping as well as their in-store choices.
59% of French shoppers are frequent buyers of private label products. Many are now likely to consider private label products to be on a par, if not better than market leading brands across sectors.
For two thirds of French shoppers, lower prices have a high amount of influence over where people do their shopping. Nevertheless, the quality of products sold has more influence over their (changeable) grocery shopping destinations. This is symptomatic of the intensifying value-consciousness across FMCG product sectors.
Key reasons to purchase this title
- Gain a detailed understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies
- Obtain country and sector specific insight about pertinent recessionary themes such as private label and consumers value consciousness
- Assist consumer segmentation and targeting efforts by accessing data from two waves of primary research conducted in August 2008 and April 2009
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Private Label Shopping Trends in Alcoholic Beverages
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