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Asia Pacific Video Conferencing Infrastructure Market

Frost & Sullivan, May 2009, Pages: 58


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This Frost & Sullivan research service titled Asia Pacific Video Conferencing Infrastructure Market provides market trends, drivers and restraints, competitive and opportunity analysis by vertical segment, major trends, revenue forecasts and market share for six sub-regions – ANZ, ASEAN, Greater China, India, Japan and South Korea. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: video conferencing, audio conferencing, web conferencing, online collaboration, and telepresence.

Market Overview

Economic Slowdown Dampens Market Momentum in the Asia Pacific Video Conferencing Infrastructure Market

The video conferencing infrastructures market performed well during 2008, registering a growth rate of 15.7 percent, with high growth markets being Australia, India, and South Korea. However, revenues have declined marginally in 2009 due to the ripple effects of the economic recession that is forcing major corporates and governments in the Asia Pacific to cut back or delay the deployment of infrastructure. Nevertheless, prospects for growth look encouraging as existing customers look to upgrade their video conferencing endpoints to high definition (HD) systems, which will require newer infrastructure solutions such as multipoint control units (MCUs) with HD support, and comprehensive video network management tools. “Market growth will stem from increasing deployment of IP, improving bandwidth availability, and 3D telepresence that need a more robust and advanced set of network hardware than currently available,” notes the analyst of this research service. “The increase in video sites for large customers will require high-capacity multipoint control units (MCUs), and the higher margin potential in telepresence quality, high-end MCUs, and such devices will form an important part of the revenue and profits of major vendors in the mid to long term.”

As companies strive to limit budgets and at the same time shrink their environmental footprint, the focus is bound to increase on in-built MCU’s on video conferencing codecs and other similar cost-cutting measures. MCUs were the most favored infrastructure products in the market, accounting for approximately 90 percent of the market by revenue. Trends point to the adoption of management tools such as TANDBERG’S TMS and Polycom’s CMA that are proving to be beneficial for large enterprises with diverse deployments spread over distant geographic regions. These tools ensure optimum use and maintenance of the enterprise video conferencing assets. The corporate segment comprised the largest vertical in the Asia Pacific video conferencing infrastructure market during 2008, and demand levels will remain strong. Further demand from the government and education segments will ensure that the market continues on an upward trajectory.

However, the network requirements for enabling video conferencing may be lagging in some countries in Asia, impeding the mass adoption of infrastructure solutions. Since video conferencing happens in real time, the network must be robust enough to handle full duplex video and audio streams from multiple parties. “Unfortunately the lack of quality-of-service in the general Internet means this is a big challenge,” says the analyst. “One way is to negotiate service level agreements (SLAs) specific to video conferencing with the network provider or ISP; however this may turn out to be expensive for the customer.” Efficient compression technologies also offer potential benefits as they send more video data through the same bandwidth, keeping factors such as video resolution, latency, and packet loss in check. The long-term benefits of a scalable infrastructure solution that facilitates cost cutting will spearhead market penetration in the future.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Application:

- Video conferencing
- Audio conferencing
- Web conferencing
- Online collaboration
- Telepresence

By Geographic Region:

- Australia and New Zealand (ANZ)
- ASEAN countries
- Greater China
- India
- Japan
- South Korea


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